Urgency+ | All‑in‑one FOMO App

Shopify countdown timer app by Amai·The All-In-One Countdown Timer & Sale Urgency App. Increase Conversion and Maximize Sales

Snapshot

4.10(124 reviews)#9of 173 inCountdown timer

Ongoing.AI tracks Urgency+ | All‑in‑one FOMO App daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.10

124 reviews

Pricing

From $12/mo

free_trial

Built for Shopify

No

Years live

9

launched Nov 8, 2016

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

28-day Δ

-1

Rating change

7-day Δ

28-day Δ

+0.00

1261261251241245.003.752.501.250.00May 28Jun 1Jun 5Jun 9Jun 13Total reviewsRating (0–5)
Urgency+ | All‑in‑one FOMO App lost 1 reviews over the last 28 days.

Category rank over time

Where Urgency+ | All‑in‑one FOMO App sits day-by-day in Countdown timer.

Position across the Countdown timer page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Countdown timer leaderboard →

#36#40#43#47#50May 28May 31Jun 4Jun 8Jun 12Urgency+ | All‑in‑one FOMO App · #38EA • Countdown Timer Bar · #37POWR · #39
Best position observed: #38. Urgency+ | All‑in‑one FOMO App climbed 7 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Urgency+ | All‑in‑one FOMO App sits in the App Store.

Rank and percentile inside the Countdown timer category — the competitive shape of the niche around this app.

Rank in Countdown timer

#9

of 173 active apps

Review count percentile

95th

vs category siblings

Rating percentile

64th

vs category siblings

Years on App Store

9

since 2016

Listing change cadence

What Urgency+ | All‑in‑one FOMO App has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+19shopify_lastmod: 2026-06-07 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 21, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.10(124 reviews)
  • 90%positive158
  • 1%neutral1
  • 10%negative17

Popular mentions

  • customer support
  • bug
  • performance
  • bugs
  • pricing
  • billing issues
  • uninstall issues
  • limited customization

Top themes

  1. customer support14
  2. bug5
  3. performance4
  4. bugs3
  5. pricing3
  6. billing issues3
  7. uninstall issues2
  8. limited customization1

What merchants praise

The best FREE app on shopify apps. Thank you, fantastic app. Lots of customisation. You've helped us grow our essential oils business: https://www.tenderessence.com If I were to suggest a few ideas for future updates: - 'hide on screen size less than 600px' box. - 'reduce timer numbers' size box on the design section. - an advert on the apps back end controls to earn you money for this great app. ;-) Thanks so much. Well done.
Tenderessence · 5

What merchants complain about

SUPREMAMENTE MALAAAAAAAAAAAAAAAAAAAAA LA DESINSTALE, Y AUN SIGUE APARECIENDO EN MI PAGINA, INCLUSO ME DESABILITABA MI URL SON UNOS ESTAFADORES, SIN DUDA LOS DENUNCIARE CON SHOPIFY
Comprando.lat · 1

Plans

Urgency+ | All‑in‑one FOMO App pricing tiers.

Shopify Basic

$12.95/month

  • Unlimited Pages/Impressions
  • Countdown Timers
  • Stock Levels
  • Email Capture
  • Delivery Timers
  • Email Timers
  • Popup Notifications
  • Spin the Wheel

Shopify Standard

$16.95/month

  • Unlimited Pages/Impressions
  • Countdown Timers
  • Stock Levels
  • Email Capture
  • Delivery Timers
  • Email Timers
  • Popup Notifications
  • Spin the Wheel

Shopify Advance

$21.95/month

  • Unlimited Pages/Impressions
  • Countdown Timers
  • Stock Levels
  • Email Capture
  • Delivery Timers
  • Email Timers
  • Popup Notifications
  • Spin the Wheel

Shopify Plus

$26.95/month

  • Unlimited Pages/Impressions
  • Countdown Timers
  • Stock Levels
  • Email Capture
  • Delivery Timers
  • Email Timers
  • Popup Notifications
  • Spin the Wheel

Capabilities

What Urgency+ can do.

The 56 capabilities Urgency+ lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Countdown timer

Display options

11
  • Custom CSS
  • Color and font
  • Custom text
  • Custom position
  • Announcement bar
  • Sticky banner
  • Pop-ups
  • Cart page
  • Checkout page
  • Landing pages
  • Product pages

Timing options

10
  • Recurring
  • Scheduled
  • Date range
  • Event-based
  • Reset per visit
  • Fixed end date
  • Fixed minute
  • One-time
  • Session-based
  • Timed session

Timer type

8
  • Daily deals
  • Flash sales
  • Time-limited promotion
  • Expiration date
  • Special event
  • Pre-order
  • Product launch
  • Checkout

Pop-ups

Pop-up types

13
  • Sales pop-ups
  • Email pop-ups
  • Cart pop-ups
  • Exit intent
  • Discounts
  • Rewards
  • Spin the wheel
  • Countdown timers
  • Forms
  • Banners
  • Announcements
  • Games
  • Custom pop-ups

Managing pop-ups

14
  • Editor tool
  • Templates
  • Custom code
  • Localization
  • Email capture list
  • Campaigns
  • Triggers and rules
  • Automations
  • Targeting
  • Geolocation
  • Tagging
  • Reporting
  • Analytics
  • A/B testing

FAQ

Urgency+ — frequently asked questions.

What is Urgency+ on Shopify?
Urgency+, officially listed on the Shopify App Store as Urgency+ | All‑in‑one FOMO App, is a Shopify app in the Countdown timer category. Save time and money with a single app. Includes 10+ urgency tools/features to help unlock your full sales potential. Setup is quick, easy and fully customizable. It averages 4.10 out of 5 across 124 merchant reviews on the Shopify App Store.
How much does Urgency+ cost?
Urgency+ has 4 paid plans on the Shopify App Store, starting at $12/month and going up to $26.95/month.
Is Urgency+ free?
No, Urgency+ is a paid Shopify app. Plans start at $12/month on the Shopify App Store.
When was Urgency+ launched?
Urgency+ launched on November 8, 2016 — over 9 years on the Shopify App Store. In that time it has gathered 124 merchant reviews.
Is Urgency+ Built for Shopify?
Urgency+ does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Urgency+ alternatives?
Merchants commonly compare Urgency+ with Pop Convert, SendWILL Popup Email Marketing, Smile, and Omnisend Email Marketing & SMS. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Urgency+?
10% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, bug, and performance — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Urgency+ | All‑in‑one FOMO App.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Urgency+ | All‑in‑one FOMO App on the Shopify App Store ↗