Routella

Shopify delivery and pickup app by RouteFlow·Optimised delivery routes, branded tracking in 236 languages, WhatsApp + SMS automations.

Snapshot

#474of 504 inDelivery and pickup

Routella is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked Jun 26, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesDelivery and pickup

Pricing

From $29/mo

free_trial

Built for Shopify

No

Years live

0

launched Jun 25, 2026

Last updated

Jun 25, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

—

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

Catalog position

Where Routella sits in the App Store.

Rank and percentile inside the Delivery and pickup category — the competitive shape of the niche around this app.

Rank in Delivery and pickup

#474

of 504 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2026

Listing change cadence

What Routella has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 daysshopify_lastmod: set to 2026-06-25name: set to Routellatagline: set to Optimised delivery routes, brand…description: set to Routella turns Shopify orders in…icon_url: set to https://cdn.shopify.com/app-stor…pricing_model: set to free_trialpricing_tiers: set to Growthprimary_price_value: set to 29categories: set to Delivery and pickuplaunched_at: set to Jun 25, 2026works_with: set to noneJun 6, 26Jun 16, 26Jun 27, 26

Works With · Jun 26

set to none

Launched At · Jun 26

set to Jun 25, 2026

Categories · Jun 26

set to Delivery and pickup

PricingIdentity & listingCadence

Plans

Routella pricing tiers.

Growth

$29/month

  • 5 drivers, 1,000 orders / month
  • All integrations + custom branding
  • WhatsApp self-connect (your number)
  • SMS wallet — 175+ countries
  • Smart Routing — pay-as-you-go

Capabilities

What Routella can do.

The 12 capabilities Routella lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Delivery options

3
  • Route planning
  • Driver assignment
  • Address validation

Real-time tracking

9
  • SMS notifications
  • Delivery map
  • Email notifications
  • ETAs
  • Driver tracking
  • Order tracking
  • Proof of delivery
  • Tracking pages
  • Route optimization

FAQ

Routella — frequently asked questions.

What is Routella on Shopify?
Routella is a Shopify app in the Delivery and pickup category. Routella turns Shopify orders into smart delivery rounds. Build traffic-aware multi-stop routes, send drivers a mobile app with turn-by-turn navigation, signature capture, and proof-of-delivery photos. Customers get a branded tracking page in 236 languages with live ETA. Send notifications via WhatsApp (your own number or our shared sender), SMS in 175+ countries, or email — automated by round state. Connect 19+ platforms beyond Shopify, including WooCommerce, Wix, HubSpot, and Salesforce.
How do I add Routella on Shopify?
Open the Routella listing in the Shopify App Store at apps.shopify.com/routella, choose "Add app," and complete the Shopify install flow. After installation, you can configure Routella from your Shopify admin under Apps.
How much does Routella cost?
Routella has a single paid plan at $29/month on the Shopify App Store.
Is Routella free?
No, Routella is a paid Shopify app. Plans start at $29/month on the Shopify App Store.
When was Routella launched?
Routella launched on June 25, 2026.
Is Routella Built for Shopify?
Routella does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Routella alternatives?
Merchants commonly compare Routella with Zapiet, Pickup Delivery Date Pickeasy, ShipX, and Packlink PRO Shipping Platform. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Zapiet

Zapiet ‑ Pickup + Delivery

4.90★1,781

Known for: customer-support

Logbase

Pickup Delivery Date Pickeasy

4.90★1,216

Logbase

ShipX ‑ Shipping Rates & Rules

5.00★1,201

AUCTANE S.L.U.

Packlink PRO Shipping Platform

4.90★856

Known for: user-experience

Browse more inAll Delivery and pickup apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Routella.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on Routella

Prefer the source? View Routella on the Shopify App Store ↗