Poplar Mail
Shopify ads app by Poplar·Automated direct mail campaigns to increase sales & improve customer retention.
Snapshot
Ongoing.AI tracks Poplar Mail daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
5.00
8 reviews
Pricing
From $249/mo
freemium
Built for Shopify
No
Years live
5
launched Nov 24, 2020
Last updated
Jun 30, 2026
Shopify listing
Catalog position
Where Poplar Mail sits in the App Store.
Rank and percentile inside the Ads category — the competitive shape of the niche around this app.
Rank in Ads
#116
of 350 active apps
Review count percentile
67th
vs category siblings
Rating percentile
74th
vs category siblings
Years on App Store
5
since 2020
Listing change cadence
What Poplar Mail has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 1
2026-06-29 → 2026-06-30
Shopify Lastmod · Jun 30
2026-06-28 → 2026-06-29
Shopify Lastmod · Jun 29
2026-06-26 → 2026-06-28
Reviews
What merchants are saying
- 100%positive11
- 0%neutral0
- 0%negative0
Top themes
What merchants praise
“Poplar is a great tool. They are so helpful in setting everything up and helping every step of the way. Highly recommend”
Plans
Poplar Mail pricing tiers.
Free
Free to install
- Postcards starting at $0.67 ea.
- No commitments, no SaaS fees.
Lite
$249/month
- Postcards starting at $0.59 ea.
- Access to a dedicated Account Manager
Pro
$499/month
- Postcards starting at $0.49 ea.
- Access to a dedicated Account Manager
Capabilities
What Poplar Mail can do.
The 16 capabilities Poplar Mail lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Ads
Targeting
4- Audience segments
- Lookalike audiences
- Event-based
- Retargeting
Campaign management
2- Automated campaigns
- Website
Performance analytics
6- A/B testing
- Ad spend
- ROI analysis
- Conversion tracking
- Cost per acquisition
- Dashboards
Abandoned cart
Cart recovery
3- Retargeting ads
- Multi-channel messaging
- Automated workflows
Display options
1- Triggers
FAQ
Poplar Mail — frequently asked questions.
What is Poplar Mail on Shopify?
How much does Poplar Mail cost?
Is Poplar Mail free?
When was Poplar Mail launched?
Is Poplar Mail Built for Shopify?
What are the best Poplar Mail alternatives?
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Poplar Mail.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Poplar Mail on the Shopify App Store ↗