Poplar Mail

Shopify ads app by Poplar·Automated direct mail campaigns to increase sales & improve customer retention.

Snapshot

5.00(8 reviews)#116of 350 inAds

Ongoing.AI tracks Poplar Mail daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

5.00

8 reviews

Pricing

From $249/mo

freemium

Built for Shopify

No

Years live

5

launched Nov 24, 2020

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Poplar Mail sits in the App Store.

Rank and percentile inside the Ads category — the competitive shape of the niche around this app.

Rank in Ads

#116

of 350 active apps

Review count percentile

67th

vs category siblings

Rating percentile

74th

vs category siblings

Years on App Store

5

since 2020

Listing change cadence

What Poplar Mail has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+16shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-26 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(8 reviews)
  • 100%positive11
  • 0%neutral0
  • 0%negative0

Top themes

    What merchants praise

    Poplar is a great tool. They are so helpful in setting everything up and helping every step of the way. Highly recommend
    Dr. Diamond's Metacine · 5 · 2025-02-21

    Plans

    Poplar Mail pricing tiers.

    Free

    Free to install

    • Postcards starting at $0.67 ea.
    • No commitments, no SaaS fees.

    Lite

    $249/month

    • Postcards starting at $0.59 ea.
    • Access to a dedicated Account Manager

    Pro

    $499/month

    • Postcards starting at $0.49 ea.
    • Access to a dedicated Account Manager

    Capabilities

    What Poplar Mail can do.

    The 16 capabilities Poplar Mail lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Ads

    Targeting

    4
    • Audience segments
    • Lookalike audiences
    • Event-based
    • Retargeting

    Campaign management

    2
    • Automated campaigns
    • Website

    Performance analytics

    6
    • A/B testing
    • Ad spend
    • ROI analysis
    • Conversion tracking
    • Cost per acquisition
    • Dashboards

    Abandoned cart

    Cart recovery

    3
    • Retargeting ads
    • Multi-channel messaging
    • Automated workflows

    Display options

    1
    • Triggers

    FAQ

    Poplar Mail — frequently asked questions.

    What is Poplar Mail on Shopify?
    Poplar Mail is a Shopify app in the Ads category. Poplar is a direct mail platform that allows users to configure high ROI campaigns. Poplar gives you a new marketing tool to drive prospecting, cart abandonment retargeting & customer retention. You can also personalize content of the postcard based on purchase or cart data. The platform was built for speed, so campaigns can print and be delivered within 1 week - plus you can get real-time printing & delivery updates for each mailer. Built by Share Local Media. It averages 5.00 out of 5 across 8 merchant reviews on the Shopify App Store.
    How much does Poplar Mail cost?
    Poplar Mail offers a free plan and 2 paid plans starting at $249/month and going up to $499/month. The free plan includes Postcards starting at $0.67 ea. and No commitments, no SaaS fees.. The paid plans unlock advanced features beyond what's available on the free tier.
    Is Poplar Mail free?
    Yes — Poplar Mail offers a free plan alongside paid options. The free plan includes Postcards starting at $0.67 ea. and No commitments, no SaaS fees.. Paid plans start at $249/month for advanced features.
    When was Poplar Mail launched?
    Poplar Mail launched on November 24, 2020 — over 5 years on the Shopify App Store. In that time it has gathered 8 merchant reviews.
    Is Poplar Mail Built for Shopify?
    Poplar Mail does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Poplar Mail alternatives?
    Merchants commonly compare Poplar Mail with TikTok, Google & YouTube, Facebook & Instagram, and Pinterest. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Poplar Mail.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Prefer the source? View Poplar Mail on the Shopify App Store ↗