Payfy

Shopify cart customization app by Cirkle Studio LLC·Hide payment method by Customer tag, Country, Products. Reorder/Rename payment methods at checkout.

Snapshot

4.70(151 reviews)#40of 471 inCart customization

Ongoing.AI tracks Payfy daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesCart customization

Rating

4.70

151 reviews

Pricing

From $3/mo

freemium

Built for Shopify

Yes

Years live

3

launched Feb 17, 2023

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+2

28-day Δ

+4

Rating change

7-day Δ

+0.10

28-day Δ

+0.10

1521501481461445.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Payfy added 4 reviews over the last 28 days, rating moved +0.10.

Category rank over time

Where Payfy sits day-by-day in Cart customization.

Position across the Cart customization page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Cart customization leaderboard →

#20#27#34#41#48May 28Jun 5Jun 14Jun 23Jul 2Payfy · #26Shipzy ‑ Shipping Rules · #24GP Auto Add to Cart FREE Gifts · #27
Best position observed: #21. Payfy climbed 5 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Payfy sits in the App Store.

Rank and percentile inside the Cart customization category — the competitive shape of the niche around this app.

Rank in Cart customization

#40

of 471 active apps

Review count percentile

92th

vs category siblings

Rating percentile

51th

vs category siblings

Years on App Store

3

since 2023

Listing change cadence

What Payfy has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+23shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.70(151 reviews)
  • 95%positive160
  • 1%neutral1
  • 5%negative8

Popular mentions

  • poor quality

Top themes

  1. poor quality1

What merchants praise

“Loving it Great app for customizing payment method also they have 5 star customer support. Thank again Sid”
BlueSwift · 5★

What merchants complain about

“It claims to be free, but it isn't. The terms and conditions don't specify that it's only for development stores. They only say there's a free option for up to 15 conditions, and it doesn't meet those requirements.”
casutravel · 1★ · 2025-11-14

Plans

Payfy pricing tiers.

Development Store

Free

  • Free for development stores only.
  • Free for Shopify Plus sandbox stores
  • All Features included.
  • Live Chat/Email/Call support.

Basic

$3.99/month

  • Only allow 2 rules
  • Not allow to create multiple tier rule.
  • Live Chat/Email/Call support.

Advanced

$5.99/month

  • Including Basic.
  • Create upto 5 main rules.
  • Including multiple rules.
  • Live Chat/Email/Call support.

Premium

$9.99/month

  • Including Basic & Advance
  • Multiple Rules.
  • Cart attributes, line properties
  • Metafields conditions.
  • Live Chat/Email/Call support.

Capabilities

What Payfy can do.

The 3 capabilities Payfy lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Cart display

1
  • Custom rules

Checkout customization

2
  • Payment method rules
  • Hide express checkout

FAQ

Payfy — frequently asked questions.

What is Payfy on Shopify?
Payfy, officially listed on the Shopify App Store as Payfy: Hide Payment Rules, is a Shopify app in the Cart customization category. Easily Hide/Sort/Rename certain payment methods at checkout. Conditionally hide payment methods by country, discount, products & weight, address, shipping method, cart attributes, properties, etc. at the checkout page. Ex: Hide COD if the address contains a PO box, hide COD by zipcode. It helps to restrict problematic orders Like hiding PayPal for CBD products. You can hide express checkout buttons. Checkout customisation Using Native Shopify functions API. It averages 4.70 out of 5 across 151 merchant reviews on the Shopify App Store.
How much does Payfy cost?
Payfy offers a free plan and 3 paid plans starting at $3/month and going up to $9.99/month. The free plan includes Free for development stores only., Free for Shopify Plus sandbox stores, All Features included., and Live Chat/Email/Call support.. The paid plans unlock advanced features beyond what's available on the free tier.
Is Payfy free?
Yes — Payfy offers a free plan alongside paid options. The free plan includes Free for development stores only., Free for Shopify Plus sandbox stores, and All Features included.. Paid plans start at $3/month for advanced features.
When was Payfy launched?
Payfy launched on February 17, 2023 — over 3 years on the Shopify App Store. In that time it has gathered 151 merchant reviews.
Is Payfy Built for Shopify?
Yes — Payfy carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
What are the best Payfy alternatives?
Merchants commonly compare Payfy with Upsell.com, Essential Upsell & Cross Sell, EG Auto Add to Cart Free Gift, and Kaching CartDrawer Cart Upsell. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Payfy?
5% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are poor quality — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Upsell.com ex ReConvert

Upsell.com ‑ ReConvert Upsell

4.80★2,831

Known for: customer-support

Essential Bundles & Upsells

Essential Upsell & Cross Sell

5.00★2,182

506

EG Auto Add to Cart Free Gift

5.00★1,052

Kaching Bundles & Upsells

Kaching CartDrawer Cart Upsell

5.00★1,033

Known for: customer-support

Browse more inAll Cart customization apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Payfy.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on Payfy

Prefer the source? View Payfy on the Shopify App Store ↗