Payflow

Shopify pay later app by Appfleece·Set COD fees. Control delivery and payment methods with validations and checkout rules.

Snapshot

4.90(106 reviews)#7of 81 inPay later

Ongoing.AI tracks Payflow daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesPay laterCart customization

Rating

4.90

106 reviews

Pricing

From $4/mo

freemium

Built for Shopify

Yes

Years live

2

launched Dec 13, 2023

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

-2

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

1081081071061065.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Payflow lost 2 reviews over the last 28 days.

Category rank over time

Where Payflow sits day-by-day in Pay later.

Position across the Pay later page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Pay later leaderboard →

#1#3#5#7#9May 28May 31Jun 4Jun 7Jun 11Payflow · #7EasySell COD Form & Upsells · #6Releasit COD Form & Upsells · #8
Best position observed: #3. Payflow slipped 3 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Payflow sits in the App Store.

Rank and percentile inside the Pay later category — the competitive shape of the niche around this app.

Rank in Pay later

#7

of 81 active apps

Review count percentile

90th

vs category siblings

Rating percentile

56th

vs category siblings

Years on App Store

2

since 2023

Listing change cadence

What Payflow has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.90(106 reviews)
  • 98%positive150
  • 1%neutral1
  • 1%negative2

Top themes

    What merchants praise

    “App works well and easy to Make payment rules, Service is great, I recommends this app for COD & Payment Rules. Jan from payflow help me to setup the rule, its best app among all the shopify COD & payment rules app.”
    Karwan · 5★

    Plans

    Payflow pricing tiers.

    FREE

    Free

    • Limited to ONE ACTIVE customization
    • PAYMENT, SHIPPING, and VALIDATIONS rules
    • NO LIMITS for development stores
    • Charge EXTRA FEE for COD orders
    • Access to all 50+ POWERFUL CONDITIONS
    • Combine rules with AND/OR logic
    • HIDE, RENAME, SORT, or VALIDATE

    PREMIUM

    $4.99/month

    • ALL FEATURES FROM FREE PLAN
    • UNLIMITED payment customizations (25)
    • UNLIMITED shipping customizations (25)
    • UNLIMITED checkout validations
    • LIVE CHAT with priority support

    Capabilities

    What Payflow can do.

    The 17 capabilities Payflow lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Pay later

    COD management

    5
    • Custom fees
    • Prepaid incentives
    • Hide payment type
    • Rename payment types
    • Sort payment types

    Form customization

    3
    • Shipping options
    • Address validation
    • Multi-language

    Conversion and upsell

    1
    • Discounts

    Cart customization

    Cart display

    3
    • Custom styles
    • Custom rules
    • Mobile responsive

    Upselling

    2
    • Free shipping
    • Additional fees

    Checkout customization

    3
    • Shipping method rules
    • Payment method rules
    • Hide express checkout

    FAQ

    Payflow — frequently asked questions.

    What is Payflow on Shopify?
    Payflow, officially listed on the Shopify App Store as Payflow: COD & Checkout Rules, is a Shopify app in the Pay later category. Payflow lets merchants add a Cash on Delivery (COD) fee without editing orders after checkout. You can hide, rename, or reorder payment methods and delivery methods using conditions such as cart totals, products, collections, customer tags, and address fields. Checkout validations can block checkout when an order does not meet your rules. Combine conditions using AND/OR groups. Payflow uses Shopify Functions so payment customizations, delivery customizations, and validations run at checkout. It averages 4.90 out of 5 across 106 merchant reviews on the Shopify App Store.
    How much does Payflow cost?
    Payflow offers a free plan and a single paid plan at $4/month. The free plan includes Limited to ONE ACTIVE customization, PAYMENT, SHIPPING, and VALIDATIONS rules, NO LIMITS for development stores, and Charge EXTRA FEE for COD orders. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.
    Is Payflow free?
    Yes — Payflow offers a free plan alongside paid options. The free plan includes Limited to ONE ACTIVE customization, PAYMENT, SHIPPING, and VALIDATIONS rules, and NO LIMITS for development stores. Paid plans start at $4/month for advanced features.
    When was Payflow launched?
    Payflow launched on December 13, 2023 — over 2 years on the Shopify App Store. In that time it has gathered 106 merchant reviews.
    Is Payflow Built for Shopify?
    Yes — Payflow carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
    What are the best Payflow alternatives?
    Merchants commonly compare Payflow with Upsell.com, Releasit COD Form & Upsells, Essential Upsell & Cross Sell, and EG Auto Add to Cart Free Gift. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Upsell.com ex ReConvert

    Upsell.com ‑ ReConvert Upsell

    4.80★2,831

    Known for: customer-support

    Releasit

    Releasit COD Form & Upsells

    4.90★2,663

    Known for: customer-support

    Essential Bundles & Upsells

    Essential Upsell & Cross Sell

    5.00★2,182

    506

    EG Auto Add to Cart Free Gift

    5.00★1,052
    Browse more inAll Pay later apps All Cart customization apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Payflow.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on Payflow

    Prefer the source? View Payflow on the Shopify App Store ↗