MagicPass Wholesale

Shopify accounts and login app by Impress·MagicPass lets you add a password to individual pages. Great for members-only content and wholesale.

Snapshot

2.30(30 reviews)#28of 183 inAccounts and login

Ongoing.AI tracks MagicPass Wholesale daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAccounts and loginWholesale

Rating

2.30

30 reviews

Pricing

From $5/mo

free_trial

Built for Shopify

No

Years live

8

launched Mar 29, 2018

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

+0

Rating change

7-day Δ

—

28-day Δ

+0.00

#32#31#30#29#295.003.752.501.250.00May 28May 29May 31Jun 2Jun 4Total reviewsRating (0–5)
MagicPass Wholesale added 0 reviews over the last 28 days.

Catalog position

Where MagicPass Wholesale sits in the App Store.

Rank and percentile inside the Accounts and login category — the competitive shape of the niche around this app.

Rank in Accounts and login

#28

of 183 active apps

Review count percentile

85th

vs category siblings

Rating percentile

41th

vs category siblings

Years on App Store

8

since 2018

Listing change cadence

What MagicPass Wholesale has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+16shopify_lastmod: 2026-06-09 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 21, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

2.30(30 reviews)
  • 64%positive46
  • 3%neutral2
  • 33%negative24

Popular mentions

  • customer support
  • security
  • critical bug
  • app functionality

Top themes

  1. customer support2
  2. security1
  3. critical bug1
  4. app functionality1

What merchants praise

“Best customer service I've ever received on an app. Ed helped me through my techie issues. Highly recommend.”
When Rivers Meet · 5★

What merchants complain about

“Does not work on safari or mobile, only in Chrome. Does not allow you to customise the landing page! Other than that, works well.”
Golden Aesthetics · 1★

Plans

MagicPass Wholesale pricing tiers.

Basic

$5/month

  • For stores on Shopify's Basic plan
  • Protect any page
  • Apply discount on login
  • Supports customer tags
  • Customize login screen

Shopify

$19/month

  • For stores on the Shopify plan
  • Protect any page
  • Apply discount on login
  • Supports customer tags
  • Customize login screen

Advanced

$49/month

  • For stores on Shopify's Advanced plan
  • Protect any page
  • Apply discount on login
  • Supports customer tags
  • Customize login screen

Plus, Enterprise

$99/month

  • For stores on the Plus, Enterprise plans
  • Protect any page
  • Apply discount on login
  • Supports customer tags
  • Customize login screen

Capabilities

What MagicPass Wholesale can do.

The 13 capabilities MagicPass Wholesale lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Accounts and login

Customer login

3
  • Multi-factor auth
  • Email verification
  • One-time password (OTP)

Account management

2
  • Tagging
  • Custom fields

Access control

4
  • Restrict access
  • Hide content
  • Lock pages
  • Password protection

Wholesale

Pricing options

3
  • Discount codes
  • Price locking
  • Wholesale login

Order management

1
  • Product visibility

FAQ

MagicPass Wholesale — frequently asked questions.

What is MagicPass Wholesale on Shopify?
MagicPass Wholesale is a Shopify app in the Accounts and login category. New! – Completely rebuilt in May, 2025. Add a password to individual pages, instead of your entire store. Apply a discount code on login for easy wholesale. Grant access with a simple password, or customer tags. Great for Patreon incentives, private collections and exclusive content. New! – Free white-glove service to customize login pages, just reach out via live chat in the app. It averages 2.30 out of 5 across 30 merchant reviews on the Shopify App Store.
How much does MagicPass Wholesale cost?
MagicPass Wholesale has 4 paid plans on the Shopify App Store, starting at $5/month and going up to $99/month.
Is MagicPass Wholesale free?
No, MagicPass Wholesale is a paid Shopify app. Plans start at $5/month on the Shopify App Store.
When was MagicPass Wholesale launched?
MagicPass Wholesale launched on March 29, 2018 — over 8 years on the Shopify App Store. In that time it has gathered 30 merchant reviews.
Is MagicPass Wholesale Built for Shopify?
MagicPass Wholesale does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best MagicPass Wholesale alternatives?
Merchants commonly compare MagicPass Wholesale with Faire, BSS B2B Wholesale Pricing, Sami B2B Wholesale Pricing, and Sami B2B Lock,Password Protect. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about MagicPass Wholesale?
33% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, security, and critical bug — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Faire

Faire: Buy Wholesale

4.90★1,078

Known for: integration-issues

BSS B2B Suite

BSS B2B Wholesale Pricing

4.90★1,062

Known for: communication

Samita

Sami B2B Wholesale Pricing

4.90★935

Known for: bugs

Samita

Sami B2B Lock,Password Protect

4.90★929
Browse more inAll Accounts and login apps All Wholesale apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running MagicPass Wholesale.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

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