Product variants · refreshed Jun 12, 2026

Optionize Product Options for Shopify

by BasicApps · Add unlimited custom product options & add-ons with AI. Break the 3-option and 100-variant limit.

85 reviews, 4.40 average. Live data from the Shopify App Store + Ongoing.AI’s daily install crawl — updated Jun 12, 2026.

Rating

4.40

85 reviews

Pricing

From $9/mo

freemium

Built for Shopify

Yes

Years live

2

launched May 24, 2024

Last updated

Jun 10, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

+2

Rating change

7-day Δ

+0.00

28-day Δ

-0.10

#85#85#84#83#835.003.752.501.250.00May 28May 31Jun 3Jun 6Jun 10Total reviewsRating (0–5)
Optionize Product Options added 2 reviews over the last 28 days, rating moved -0.10.

Category rank over time

Where Optionize Product Options sits day-by-day in Product variants.

Position across the Product variants page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart.

#26#28#31#33#35May 28May 31Jun 4Jun 7Jun 11Rank · Product variants
Best position observed: #27. Optionize Product Options slipped 7 positions over the window.

Catalog position

Where Optionize Product Options sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#51

of 419 active apps

Review count percentile

88th

vs category siblings

Rating percentile

52th

vs category siblings

Years on App Store

2

since 2024

Listing change cadence

What Optionize Product Options has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 daysicon_url: set to https://cdn.shopify.com/app-stor…pricing_model: set to freemiumname: set to Optionize Product Optionstagline: set to Add unlimited custom product opt…description: set to Stop losing sales to limited pro…pricing_tiers: set to Free (+1 more)primary_price_value: set to 9categories: set to Product variants (+1 more)built_for_shopify: no → yeslaunched_at: set to May 24, 2024works_with: set to Checkout (+1 more)shopify_lastmod: set to 2026-05-29shopify_lastmod: 2026-05-29 → 2026-05-30shopify_lastmod: 2026-05-30 → 2026-05-31shopify_lastmod: 2026-05-31 → 2026-06-02shopify_lastmod: 2026-06-02 → 2026-06-03shopify_lastmod: 2026-06-03 → 2026-06-04shopify_lastmod: 2026-06-04 → 2026-06-05shopify_lastmod: 2026-06-05 → 2026-06-07shopify_lastmod: 2026-06-07 → 2026-06-09shopify_lastmod: 2026-06-09 → 2026-06-10May 22, 26Jun 1, 26Jun 12, 26

Shopify Lastmod · Jun 11

2026-06-09 → 2026-06-10

Shopify Lastmod · Jun 10

2026-06-07 → 2026-06-09

Shopify Lastmod · Jun 8

2026-06-05 → 2026-06-07

PricingIdentity & listingCadence

Review fingerprint

What merchants raise, and how they feel about it.

Sentiment breakdown

  • Positive89% · 97
  • Neutral5% · 5
  • Negative6% · 7
HO LA VERSIONE A PAGAMENTO PERCHE' AVEVO NECESSITA' DI INSERIRE DELLE VARIANTI TRA I MIEI PRODOTTI CHE ALTRIMENTI NON AVREI POTUTO. ASSISTENZA SEMPRE PRESENTE, OTTIMA APPLICAZIONE MI HA SEMPLIFICATO IL NEGOZIO, ANCHE CON EVENTUALI PROBLEMI TI AIUTATO E TI ASSISTONO TROVANDO LA SOLUZIONE NEL PIU' BREVE TEMPO POSSIBILE. LA RACCOMANDO!
LA BOTTEGA DI LULU' · 5★ ·
Lots of bugs with this app and basically no support. I have been waiting for over 1 week and there has been no help whatsoever. Avoid this app!
Fritz Tango · 1★ ·

Top themes

  1. 1. customer-support2
  2. 2. bugs1
  3. 3. billing-issue1
  4. 4. missing-features1
  5. 5. compatibility-issues1
  6. 6. misleading-information1

Plans

Optionize Product Options pricing tiers.

Free

Free

  • Unlimited options & option sets
  • Live preview
  • Custom CSS
  • Multi-currency support
  • Duplicate option values
  • Email & chat support

Pro

$9.99/month

  • All features in the Free plan
  • Translations
  • Conditional logic
  • Duplicate options
  • Priority support
  • Add-on price & product linking

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.

Find every brand running Optionize Product Options.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Optionize Product Options on the Shopify App Store ↗