Loyalty and rewards · refreshed Jun 12, 2026
Novel for Shopify
by Take Me To The Wallet Shop, LLC · Accelerate repeat purchases & referral revenue
13 reviews, 5.00★ average. Live data from the Shopify App Store + Ongoing.AI’s daily install crawl — updated Jun 12, 2026.
Rating
5.00
13 reviews
Pricing
From $299/mo
freemium
Built for Shopify
No
Years live
4
launched Feb 3, 2022
Last updated
Jun 8, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
—
28-day Δ
+0
Rating change
7-day Δ
—
28-day Δ
+0.00
Catalog position
Where Novel sits in the App Store.
Rank and percentile inside the Loyalty and rewards category — the competitive shape of the niche around this app.
Rank in Loyalty and rewards
#96
of 357 active apps
Review count percentile
73th
vs category siblings
Rating percentile
66th
vs category siblings
Years on App Store
4
since 2022
Listing change cadence
What Novel has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jun 10
2026-06-06 → 2026-06-08
Shopify Lastmod · Jun 7
2026-06-05 → 2026-06-06
Shopify Lastmod · Jun 6
2026-06-02 → 2026-06-05
Review fingerprint
What merchants raise, and how they feel about it.
Sentiment breakdown
- Positive100% · 19
- Neutral0% · 0
- Negative0% · 0
“When it came down to it (and I looked around carefully)... my decision to partner with Novel to mint NFT/Tokens for our catalog (product) on the blockchain, was based on the fact that its founder was manning the ship. This vastly overlooked customer touch-point is missing in 80% or more of online transactions. Novel and ISH get it right.”
Top themes
- 1. customer-support2
- 2. ease-of-use1
- 3. integration1
- 4. customer-engagement1
- 5. pricing1
- 6. customization1
- 7. product-features1
Plans
Novel pricing tiers.
Gonna Try It
Free
- Free for developer stores
- All features available
Gotta Have it
$299/month
- Unlimited Push Notifications
- Unlimited QR code Referrals
- Location-Based Push Notifications
- Automatic Storefront Login (Shopify +)
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.
Find every brand running Novel.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Novel on the Shopify App Store ↗