Novel
Shopify loyalty and rewards app by Take Me To The Wallet Shop, LLC·Accelerate repeat purchases & referral revenue
Snapshot
Ongoing.AI tracks Novel daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
5.00
13 reviews
Pricing
From $299/mo
freemium
Built for Shopify
No
Years live
4
launched Feb 3, 2022
Last updated
Jul 2, 2026
Shopify listing
Catalog position
Where Novel sits in the App Store.
Rank and percentile inside the Loyalty and rewards category — the competitive shape of the niche around this app.
Rank in Loyalty and rewards
#96
of 362 active apps
Review count percentile
74th
vs category siblings
Rating percentile
66th
vs category siblings
Years on App Store
4
since 2022
Listing change cadence
What Novel has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 3
2026-06-30 → 2026-07-02
Shopify Lastmod · Jul 1
2026-06-29 → 2026-06-30
Shopify Lastmod · Jun 30
2026-06-28 → 2026-06-29
Reviews
What merchants are saying
- 100%positive19
- 0%neutral0
- 0%negative0
Popular mentions
- customer support
- ease of use
- integration
- customer engagement
- pricing
- customization
- product features
Top themes
- customer support2
- ease of use1
- integration1
- customer engagement1
- pricing1
- customization1
- product features1
What merchants praise
“When it came down to it (and I looked around carefully)... my decision to partner with Novel to mint NFT/Tokens for our catalog (product) on the blockchain, was based on the fact that its founder was manning the ship. This vastly overlooked customer touch-point is missing in 80% or more of online transactions. Novel and ISH get it right.”
Plans
Novel pricing tiers.
Gonna Try It
Free
- Free for developer stores
- All features available
Gotta Have it
$299/month
- Unlimited Push Notifications
- Unlimited QR code Referrals
- Location-Based Push Notifications
- Automatic Storefront Login (Shopify +)
Capabilities
What Novel can do.
The 35 capabilities Novel lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Loyalty and rewards
Program types
11- Reward programs
- Memberships
- VIP tiers
- Affiliate programs
- Referrals
- Subscriptions
- Stamp or punch cards
- Gift card programs
- Cash back programs
- Digital wallets
- Custom programs
Rewards you can offer
14- Points
- Discounts
- Coupons
- Cash back
- Store credit
- POS rewards
- Free shipping
- Free products
- Commission
- Early access
- Exclusive access
- Membership perks
- Events
- Custom rewards
Retail
POS
6- Barcode scanning
- Discounts
- Gift card payments
- Store credit
- Multi-currency
- QR codes
Inventory management
3- Real-time sync
- Auto-updates
- Multi-location
Staff management
1- Sales commissions
FAQ
Novel — frequently asked questions.
What is Novel on Shopify?
How much does Novel cost?
Is Novel free?
When was Novel launched?
Is Novel Built for Shopify?
What are the best Novel alternatives?
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Novel.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Novel on the Shopify App Store ↗