Wyllo

Shopify fraud app by Wyllo, LLC·Wyllo is a CX-first, risk intelligence platform that helps merchants stop fraud and abuse.

Snapshot

4.90(158 reviews)#7of 213 inFraud

Ongoing.AI tracks Wyllo daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesFraud

Rating

4.90

158 reviews

Pricing

From $250/mo

freemium

Built for Shopify

No

Years live

9

launched Nov 23, 2016

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+5

28-day Δ

+12

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

1591561521481455.003.752.501.250.00May 28Jun 4Jun 12Jun 19Jun 27Total reviewsRating (0–5)
Wyllo added 12 reviews over the last 28 days.

Category rank over time

Where Wyllo sits day-by-day in Fraud.

Position across the Fraud page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Fraud leaderboard →

#10#14#17#21#24May 28May 31Jun 4Jun 7Jun 11Wyllo · #22Negate ‑ Bot Protection · #21BL Country Blocker · #23
Best position observed: #12. Wyllo slipped 6 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Wyllo sits in the App Store.

Rank and percentile inside the Fraud category — the competitive shape of the niche around this app.

Rank in Fraud

#7

of 213 active apps

Review count percentile

97th

vs category siblings

Rating percentile

77th

vs category siblings

Years on App Store

9

since 2016

Listing change cadence

What Wyllo has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+21shopify_lastmod: 2026-06-08 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 20, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.90(158 reviews)
  • 96%positive198
  • 1%neutral3
  • 3%negative6

Popular mentions

  • customer support
  • ease of use
  • fraud detection
  • performance
  • fraud prevention
  • pricing
  • onboarding
  • chargeback protection

Top themes

  1. customer support12
  2. ease of use11
  3. fraud detection6
  4. performance5
  5. fraud prevention4
  6. pricing4
  7. onboarding2
  8. chargeback protection2

What merchants praise

I've tried other similar apps, but NoFraud is my favorite. It's very easy to use. Very rarely do we get a false positive (where an order is real/no fake, and transaction identified as potentially fraudulent and needs add'l info from customer). But so far my favorite feature is the ability to white-list known repeat customers, reducing fees we pay.
Standard & Strange · 5

What merchants complain about

do not use this company. took $550 from my account out of the blue. even if you get hit with a fraud case and win all they do is give you credit for service. which means you still take on all the risk. this company should change name to BigFraud. you have no control over what orders you want or dont want protection. so that means you will pay extra for paypal for no reason. customer service is a joke, 1 person show named tracy.
SneakerUnionUSA · 1

Plans

Wyllo pricing tiers.

Screening Only

Free to install

  • Better Decisions – Al/ML + custom rules
  • Flexibility – Tools stop fraud + abuse
  • Fewer Chargebacks – Optional guarantee
  • More Revenue – Safely pass high/med risk
  • Easy, Fast Installs – Setup in <5 min

w/ $500 Guarantee

$250/month

  • Guarantee on Fraud Chargebacks we Passed
  • Optional Expert Manual Review
  • Optional Branded Verification

w/ $1000 Guarantee

$350/month

  • Guarantee on Fraud Chargebacks we Passed
  • Optional Expert Manual Review
  • Optional Branded Verification

w/ $2000 Guarantee

$450/month

  • Guarantee on Fraud Chargebacks we Passed
  • Optional Expert Manual Review
  • Optional Branded Verification

Capabilities

What Wyllo can do.

The 24 capabilities Wyllo lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Fraud types

5
  • Bots
  • Chargebacks
  • Payments
  • Gift card abuse
  • Delivery

Prevention tools

11
  • Order validation
  • Order hold
  • Auto-cancel
  • Custom rules
  • Blocklists
  • Geolocation redirects
  • Identity verification
  • Fraud insurance
  • AI-powered detection
  • Fraud filters
  • Automated workflows

Alerts and analytics

8
  • High-risk alerts
  • Chargeback alerts
  • Custom alerts
  • Fraud notifications
  • Chargeback analytics
  • Risk reports
  • App notifications
  • Email notifications

FAQ

Wyllo — frequently asked questions.

What is Wyllo on Shopify?
Wyllo is a Shopify app in the Fraud category. Wyllo is a risk intelligence platform that helps merchants manage fraud, policy abuse, and customer experience across the entire commerce lifecycle. By combining identity signals with behavioral intelligence, Wyllo enables merchants to better understand shopper intent and make smarter decisions across checkout, returns, refunds, and customer support. Wyllo works with leading ecommerce brands and integrates directly into the platforms where merchants manage orders and customer interactions. It averages 4.90 out of 5 across 158 merchant reviews on the Shopify App Store.
How much does Wyllo cost?
Wyllo offers a free plan and 3 paid plans starting at $250/month and going up to $450/month. The free plan includes Better Decisions – Al/ML + custom rules, Flexibility – Tools stop fraud + abuse, Fewer Chargebacks – Optional guarantee, and More Revenue – Safely pass high/med risk. The paid plans unlock advanced features beyond what's available on the free tier.
Is Wyllo free?
Yes — Wyllo offers a free plan alongside paid options. The free plan includes Better Decisions – Al/ML + custom rules, Flexibility – Tools stop fraud + abuse, and Fewer Chargebacks – Optional guarantee. Paid plans start at $250/month for advanced features.
When was Wyllo launched?
Wyllo launched on November 23, 2016 — over 9 years on the Shopify App Store. In that time it has gathered 158 merchant reviews.
Is Wyllo Built for Shopify?
Wyllo does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Wyllo alternatives?
Merchants commonly compare Wyllo with Blockify Fraud Filter, Blocker, Chargeflow Prevent Chargebacks, Blocky Fraud Filter IP Blocker, and Dakaas Fraud Filter, Antitheft. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What do merchants praise about Wyllo?
96% of analyzed merchant reviews skew positive. The themes most often cited in positive reviews are ease of use, customer support, and fraud detection — see the review fingerprint above for the full breakdown.
What complaints come up about Wyllo?
3% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, onboarding, and ease of use — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Wyllo.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Wyllo on the Shopify App Store ↗