Mulwi
Shopify ads app by Mirasvit Ecommerce Solutions·Track customer actions in the store and make the most out of Facebook ads for maximum efficiency.
Snapshot
Mulwi is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.
Pricing
From $5/mo
freemium
Built for Shopify
No
Years live
2
launched Jun 6, 2024
Last updated
Jun 30, 2026
Shopify listing
Catalog position
Where Mulwi sits in the App Store.
Rank and percentile inside the Ads category — the competitive shape of the niche around this app.
Rank in Ads
#278
of 350 active apps
Review count percentile
0th
vs category siblings
Rating percentile
0th
vs category siblings
Years on App Store
2
since 2024
Listing change cadence
What Mulwi has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 1
2026-06-16 → 2026-06-30
Shopify Lastmod · Jun 17
2026-04-28 → 2026-06-16
Plans
Mulwi pricing tiers.
Free
Free
- CAPI for a single pixel
- One feed
- Real-time pixel reports
- Automatically track events
- Campaign reports
- Up to 400 product variants
Basic
$5.99/month
- Unlimited pixels
- Unlimited feeds
- Real-time pixel reports
- Automatically track events
- Campaign reports
- Up to 4 000 product variants
Optimal
$11.99/month
- Unlimited pixels
- Unlimited feeds
- Real-time pixel reports
- Automatically track events
- Campaign reports
- Up to 10 000 product variants
Advanced
$19.99/month
- Unlimited pixels
- Unlimited feeds
- Real-time pixel reports
- Automatically track events
- Campaign reports
Capabilities
What Mulwi can do.
The 29 capabilities Mulwi lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Ads
Targeting
4- Custom audiences
- Event-based
- Behavior
- Product category
Campaign management
3- Social media
- Website
- Pixel management
Performance analytics
7- Ad spend
- ROI analysis
- Conversion tracking
- Dashboards
- Impression counts
- UTM attribution
- Traffic source
Analytics
Customer behavior
4- Real-time tracking
- Event tracking
- Page views
- Visitor IP
Marketing and sales
8- Marketing attribution
- Checkout analytics
- ROAS
- Purchase tracking
- Funnel analysis
- UTM tracking
- Abandoned cart
- Pixel tracking
Visuals and reports
3- Analytics dashboard
- Custom dashboards
- Custom reports
FAQ
Mulwi — frequently asked questions.
What is Mulwi on Shopify?
How much does Mulwi cost?
Is Mulwi free?
When was Mulwi launched?
Is Mulwi Built for Shopify?
What are the best Mulwi alternatives?
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Mulwi.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Mulwi on the Shopify App Store ↗