Momsify

Momsify, officially listed on the Shopify App Store as Momsify: B2B VAT Switcher, is a Shopify app in the Pricing optimization category. EU stores that sell to both consumers and businesses face a pricing problem: Shopify shows one price to everyone, but B2B buyers need to see prices without VAT. Momsify adds a VAT toggle to your product pages so customers can switch between VAT-inclusive and VAT-exclusive prices themselves. No theme edits or Shopify Plus required. Works on any Shopify plan. Choose between a toggle switch, incl./excl. VAT buttons, or no toggle for stores using dual price display to show both prices at once. It averages 5.00 out of 5 across 9 merchant reviews on the Shopify App Store.

Momsify offers a free plan and 2 paid plans starting at $29/month and going up to $249/month. The free plan includes VAT toggle for B2B customers, Works with any country & currency, and Supports any VAT rate %. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — Momsify offers a free plan alongside paid options. The free plan includes VAT toggle for B2B customers, Works with any country & currency, and Supports any VAT rate %. Paid plans start at $29/month for advanced features.

Momsify launched on October 27, 2025. In that time it has gathered 9 merchant reviews.

Momsify does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Momsify with Shopacado, Discounty, BSS B2B Wholesale Pricing, and Appstle℠ Bundles & Upsells. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.