Magic

Magic, officially listed on the Shopify App Store as Magic: Product Photos & Videos, is a Shopify app in the Video and livestream category. Magic turns your existing product photos into professional e-commerce media content in a few clicks. Select a product, pick a template, get content, and publish. Create clean photoshoots, lifestyle scenes, and UGC videos from your images using ready-to-go templates, delivering consistent results.

Magic offers a free plan and 2 paid plans starting at $19/month and going up to $49.99/month. The free plan includes 20 credits to try, All templates, and Watermark on images. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — Magic offers a free plan alongside paid options. The free plan includes 20 credits to try, All templates, and Watermark on images. Paid plans start at $19/month for advanced features.

Magic launched on May 19, 2026.

Magic does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Magic with Avada AI SEO Image Optimizer, BOOSTER AI SEO OPTIMIZER, Tapita AI SEO Optimizer, Speed, and Tiny SEO Speed Image Optimizer. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.