Luma

Luma, officially listed on the Shopify App Store as Luma: Price Watcher, is a Shopify app in the Pricing optimization category. Add a Price Watcher widget to your product page, allowing customers to subscribe to price changes. They’ll receive notifications when a product's price matches their set conditions. Analyze price watcher's data with reports, identify popular products, and create personalized discounts to drive sales. By meeting customer expectations with this app, you can enhance engagement and effectively manage conversions.

Luma offers a free plan and 3 paid plans starting at $10/month and going up to $40/month. The free plan includes All features, 50 Price watchers, 50 Personal watcher discounts, and 100 Customer email notifications. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — Luma offers a free plan alongside paid options. The free plan includes All features, 50 Price watchers, and 50 Personal watcher discounts. Paid plans start at $10/month for advanced features.

Luma launched on April 23, 2025 — over 1 year on the Shopify App Store.

Luma does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Luma with Shopacado, Discounty, BSS B2B Wholesale Pricing, and Appstle℠ Bundles & Upsells. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.