InstaLabel – Product Labels

InstaLabel, officially listed on the Shopify App Store as InstaLabel – Product Labels, is a Shopify app in the Badges and icons category. Create customizable product labels and promotional highlights for your store. Showcase offers, inventory updates, bundles, featured products, new arrivals, materials, and special promotions with flexible labels designed to match your brand. Display labels based on collections, tags, inventory status, and featured products. Show multiple labels on a single product and create engaging shopping experiences that help customers notice important product information quickly.

InstaLabel offers a free plan and 2 paid plans starting at $9/month and going up to $24.99/month. The free plan includes Up to 3 labels, Up to 3 announcement bars, and Email support. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — InstaLabel offers a free plan alongside paid options. The free plan includes Up to 3 labels, Up to 3 announcement bars, and Email support. Paid plans start at $9/month for advanced features.

InstaLabel launched on May 21, 2026.

InstaLabel does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare InstaLabel with DECO Product Labels & Badges, Avada Boost Sales Trust Badges, TA AI Product Labels & Badges, and Sami AI Product Labels & Badge. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.