ICU• In Cart Upsell Cross Sell

Shopify upsell and cross-sell app by In Cart Upsell·Increase AOV w/Targeted Upsell & Cross Sell Offers. Product Page, In Cart, Pop-ups, & Post Purchase!

Snapshot

4.80(557 reviews)#34of 951 inUpsell and cross-sell

Ongoing.AI tracks ICU• In Cart Upsell Cross Sell daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.80

557 reviews

Pricing

From $9/mo

freemium

Built for Shopify

Yes

Years live

10

launched Dec 8, 2015

Last updated

Jun 29, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

-1

28-day Δ

-6

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

5665635615595565.003.752.501.250.00May 28Jun 5Jun 13Jun 21Jun 29Total reviewsRating (0–5)
ICU• In Cart Upsell Cross Sell lost 6 reviews over the last 28 days.

Keyword rank over time

Where ICU• In Cart Upsell Cross Sell shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term ICU• In Cart Upsell Cross Sell ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #57 on "upsell".

#56#62#68#74#80May 28May 31Jun 4Jun 7Jun 11upsell
1 term, 12 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.
  • upsell

    #79

    best #57

    −8 positions

Catalog position

Where ICU• In Cart Upsell Cross Sell sits in the App Store.

Rank and percentile inside the Upsell and cross-sell category — the competitive shape of the niche around this app.

Rank in Upsell and cross-sell

#34

of 951 active apps

Review count percentile

97th

vs category siblings

Rating percentile

55th

vs category siblings

Years on App Store

10

since 2015

Listing change cadence

What ICU• In Cart Upsell Cross Sell has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+18shopify_lastmod: 2026-06-07 → 2026-06-09shopify_lastmod: 2026-06-09 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29Jun 10, 26Jun 20, 26Jul 1, 26

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

Shopify Lastmod · Jun 28

2026-06-26 → 2026-06-27

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.80(557 reviews)
  • 97%positive593
  • 0%neutral3
  • 3%negative18

Top themes

    What merchants praise

    The support with ICU is fantastic, and they have a great product that actually increases profits. I have been using this software now for several years, and it increases sales at the checkout time, which is always important. Thank you Javon!
    Pink Pepper Co · 5

    What merchants complain about

    they charge me for an app that doesn't even work properly. they want me to pay a developer to fix their broken app. after being a customer for 2 years, their app breaks, blames my site when it was untouched, and then wanted me to pay a developer to fix the code that is causing their to not work. on a free shopify theme.
    Aqua Pura Bracelets · 1

    Plans

    ICU• In Cart Upsell Cross Sell pricing tiers.

    Free Plan

    Free

    • 1 upsell offer only
    • "Powered by InCart Upsell" watermark

    Shopify BASIC User

    $9.99/month

    • UNLIMITED offers, orders & revenue
    • Product page upsell
    • Cart page & cart drawer upsells
    • Checkout-click popup upsell
    • Post purchase upsell
    • A/B testing & conditional logic
    • "AI autopilot" automated offers
    • Concierge onboarding & support

    Shopify GROW User

    $19.99/month

    • UNLIMITED offers, orders & revenue
    • Product page upsell
    • Cart page & cart drawer upsells
    • Checkout-click popup upsell
    • Post purchase upsell
    • A/B testing & conditional logic
    • "AI autopilot" automated offers
    • Concierge onboarding & support

    Shopify ADVANCED

    $49.99/month

    • UNLIMITED offers, orders & revenue
    • Product page upsell
    • Cart page & cart drawer upsells
    • Checkout-click popup upsell
    • Post purchase upsell
    • A/B testing & conditional logic
    • "AI autopilot" automated offers
    • Concierge onboarding & support

    Capabilities

    What ICU• In Cart Upsell Cross Sell can do.

    The 37 capabilities ICU• In Cart Upsell Cross Sell lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Upsell and cross-sell

    Customization

    11
    • Cart upsell
    • Product page upsell
    • Thank you page upsell
    • One-click add-ons
    • Cart drawer
    • Pop-ups
    • Custom CSS
    • Custom HTML
    • Drag-and-drop editor
    • Multi-currency
    • Custom rules

    Offers and recommendations

    8
    • Free gifts
    • Gift wrap
    • Product add-ons
    • Product recommendations
    • Frequently bought together
    • Bundles
    • Tiered discounts
    • AI recommendations

    Analytics

    4
    • A/B testing
    • Click-through rates
    • Conversion rates
    • Funnel performance

    Cart customization

    Cart display

    7
    • Custom styles
    • Custom rules
    • Custom CSS
    • Promotions
    • Gift wrap
    • Mobile responsive
    • Cart drawer

    Upselling

    4
    • Product recommendations
    • Buy more, save more
    • Frequently bought together
    • Free gifts

    Checkout customization

    3
    • Automatic discounts
    • One-click upsell
    • Skip to checkout

    FAQ

    ICU• In Cart Upsell Cross Sell — frequently asked questions.

    What is ICU• In Cart Upsell Cross Sell on Shopify?
    ICU• In Cart Upsell Cross Sell is a Shopify app in the Upsell and cross-sell category. Boost order values with In Cart Upsell & Cross-Sell app & create customized cart & post purchase upsell & cross-sell offers. Personalize shoppers experience w/ conditional logic & triggers. Perfect your upsell strategy with A/B testing on product upsell & cross-sell offers. Analyze effectiveness with an intuitive upselling dashboard. Post Purchase upselling & cross selling is easy with an in cart upsell cart app with 3 minute setup. This robust upsells app maximizes upselling and cross-selling. It averages 4.80 out of 5 across 557 merchant reviews on the Shopify App Store.
    How much does ICU• In Cart Upsell Cross Sell cost?
    ICU• In Cart Upsell Cross Sell offers a free plan and 3 paid plans starting at $9/month and going up to $49.99/month. The free plan includes 1 upsell offer only and "Powered by InCart Upsell" watermark. The paid plans unlock advanced features beyond what's available on the free tier.
    Is ICU• In Cart Upsell Cross Sell free?
    Yes — ICU• In Cart Upsell Cross Sell offers a free plan alongside paid options. The free plan includes 1 upsell offer only and "Powered by InCart Upsell" watermark. Paid plans start at $9/month for advanced features.
    When was ICU• In Cart Upsell Cross Sell launched?
    ICU• In Cart Upsell Cross Sell launched on December 8, 2015 — over 10 years on the Shopify App Store. In that time it has gathered 557 merchant reviews.
    Is ICU• In Cart Upsell Cross Sell Built for Shopify?
    Yes — ICU• In Cart Upsell Cross Sell carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
    What are the best ICU• In Cart Upsell Cross Sell alternatives?
    Merchants commonly compare ICU• In Cart Upsell Cross Sell with PageFly Landing Page Builder, Kaching Bundles App & Upsells, BOGOS, and GemPages Landing Page Builder. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running ICU• In Cart Upsell Cross Sell.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Prefer the source? View ICU• In Cart Upsell Cross Sell on the Shopify App Store ↗