Birthday Email Marketing

Shopify discounts app by New craft·Drive loyalty & sales! Send automated birthday emails & discounts to delight customers. Easy setup.

Snapshot

5.00(5 reviews)#292of 920 inDiscounts

Ongoing.AI tracks Birthday Email Marketing daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesDiscounts

Rating

5.00

5 reviews

Pricing

From $15/mo

freemium

Built for Shopify

No

Years live

1

launched Apr 16, 2025

Last updated

Jul 3, 2026

Shopify listing

Catalog position

Where Birthday Email Marketing sits in the App Store.

Rank and percentile inside the Discounts category — the competitive shape of the niche around this app.

Rank in Discounts

#292

of 920 active apps

Review count percentile

67th

vs category siblings

Rating percentile

71th

vs category siblings

Years on App Store

1

since 2025

Listing change cadence

What Birthday Email Marketing has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+15shopify_lastmod: 2026-06-11 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-02shopify_lastmod: 2026-07-02 → 2026-07-03Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 4

2026-07-02 → 2026-07-03

Shopify Lastmod · Jul 3

2026-06-30 → 2026-07-02

Shopify Lastmod · Jul 1

2026-06-16 → 2026-06-30

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(5 reviews)
  • 100%positive5
  • 0%neutral0
  • 0%negative0

Top themes

    Plans

    Birthday Email Marketing pricing tiers.

    Free

    Free

    • 50 subscribers

    Starter

    $15/month

    • Up to 5,000 birthday club subscribers
    • Capture at checkout & post purchase
    • Custom signup pages for easy join
    • Automated birthday & reminder emails
    • Boost repeat sales with birthday offers
    • Sync birthdays from customer metafield

    Growth

    $25/month

    • Everyting from the starter plan
    • Up to 20,000 birthday club subscribers

    Professional

    $40/month

    • Everyting from the growth plan
    • Up to 50,000 birthday club subscribers
    • Multi-Language Email Templates

    Capabilities

    What Birthday Email Marketing can do.

    The 10 capabilities Birthday Email Marketing lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Discount types

    6
    • Discount codes
    • Coupons
    • Cart discounts
    • Checkout discounts
    • Gifts
    • Custom discounts

    Managing discounts

    4
    • Campaigns
    • Discount stacking
    • Automations
    • Email capture list

    FAQ

    Birthday Email Marketing — frequently asked questions.

    What is Birthday Email Marketing on Shopify?
    Birthday Email Marketing is a Shopify app in the Discounts category. Happy Birthday App transforms birthdays into powerful sales moments. Automate personalized emails and discounts that boost loyalty and repeat purchases. Collect birthdays seamlessly at checkout or via branded landing pages. Customize email templates to match your brand and configure targeted offers for every customer segment. With advanced multi-language support, your customers receive birthday messages in their own language, making every celebration feel personal, effortless, and unforgettable! It averages 5.00 out of 5 across 5 merchant reviews on the Shopify App Store.
    How much does Birthday Email Marketing cost?
    Birthday Email Marketing offers a free plan and 3 paid plans starting at $15/month and going up to $40/month. The free plan includes 50 subscribers. The paid plans unlock advanced features beyond what's available on the free tier.
    Is Birthday Email Marketing free?
    Yes — Birthday Email Marketing offers a free plan alongside paid options. The free plan includes 50 subscribers. Paid plans start at $15/month for advanced features.
    When was Birthday Email Marketing launched?
    Birthday Email Marketing launched on April 16, 2025 — over 1 year on the Shopify App Store. In that time it has gathered 5 merchant reviews.
    Is Birthday Email Marketing Built for Shopify?
    Birthday Email Marketing does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Birthday Email Marketing alternatives?
    Merchants commonly compare Birthday Email Marketing with Pumper Bundles Quantity Breaks, Hextom, Hextom, and TYDAL Popups. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Profit Pumper Bundle

    Pumper Bundles Quantity Breaks

    4.90★3,038

    Known for: bug

    Hextom

    Hextom: Free Shipping Bar

    4.90★2,904

    Hextom

    Hextom: Quick Announcement Bar

    4.90★2,279

    TYDAL

    TYDAL Popups ‑ Email Pop ups

    4.90★1,723
    Browse more inAll Discounts apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Birthday Email Marketing.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track Birthday Email Marketing — free Start free

    Prefer the source? View Birthday Email Marketing on the Shopify App Store ↗