Server GTM (GA4 + Google Ads)

Shopify analytics app by Magefan·Accurate GA4 & Google Ads tracking through server-side GTM setup (+ pre-built eCommerce data layer)

Snapshot

#908of 1,290 inAnalytics

Server GTM (GA4 + Google Ads) is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesAnalyticsAds

Pricing

From $19/mo

free_trial

Built for Shopify

No

Years live

1

launched Jun 26, 2025

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Server GTM (GA4 + Google Ads) sits in the App Store.

Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.

Rank in Analytics

#908

of 1290 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

1

since 2025

Listing change cadence

What Server GTM (GA4 + Google Ads) has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+11shopify_lastmod: 2026-04-28 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-30Jun 13, 26Jun 24, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-19 → 2026-06-30

Shopify Lastmod · Jun 20

2026-06-16 → 2026-06-19

Shopify Lastmod · Jun 17

2026-04-28 → 2026-06-16

PricingIdentity & listingCadence

Plans

Server GTM (GA4 + Google Ads) pricing tiers.

Basic

$19/month

  • Server GTM integration
  • GA4 integration
  • Pre-built data layer
  • Page view + item view
  • View cart
  • Begin checkout + purchase
  • 20,000 events/month
  • Google Consent Mode (+GDPR & CCPA)

Standard

$29/month

  • Basic + Add to cart + remove from cart
  • Add to cart + remove from cart
  • Add shipping info + Add payment info
  • View item list
  • Google Ads Conversion Tracking
  • Google Ads Dynamic Remarketing
  • 50 000 events/month
  • 1 hour of onboarding support on demand

Pro

$39/month

  • Basic + Standard +
  • Search event
  • 100 000 events/month
  • Dedicated support agent

Capabilities

What Server GTM (GA4 + Google Ads) can do.

The 26 capabilities Server GTM (GA4 + Google Ads) lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Analytics

Customer behavior

6
  • Real-time tracking
  • Activity tracking
  • Event tracking
  • Segmentation
  • Page views
  • Lifetime value (LTV)

Marketing and sales

6
  • Marketing attribution
  • Checkout analytics
  • Profit insights
  • Purchase tracking
  • Funnel analysis
  • Abandoned cart

Visuals and reports

1
  • GDPR compliance

Ads

Targeting

6
  • Lookalike audiences
  • Device
  • Event-based
  • Behavior
  • Platform
  • Retargeting

Campaign management

1
  • Website

Performance analytics

6
  • Performance tracking
  • Ad spend
  • Engagement metrics
  • Conversion tracking
  • Cost per acquisition
  • Traffic source

FAQ

Server GTM (GA4 + Google Ads) — frequently asked questions.

What is Server GTM (GA4 + Google Ads) on Shopify?
Server GTM (GA4 + Google Ads) is a Shopify app in the Analytics category. Unlock limitless server-side tracking with Google Tag Manager (GTM) and gain powerful insights into conversions and customer behavior. Bypass ad blockers and iOS restrictions and send accurate data directly from the GTM server container to Google Analytics 4 (GA4) and Google Ads Enhanced Conversions. Instantly integrate GA4 and Google Ads with our one-click setup, using a pre-built GTM data layer with all essential eCommerce events and triggers. NO manual setup. NO missed conversions. NO coding.
How much does Server GTM (GA4 + Google Ads) cost?
Server GTM (GA4 + Google Ads) has 3 paid plans on the Shopify App Store, starting at $19/month and going up to $39/month.
Is Server GTM (GA4 + Google Ads) free?
No, Server GTM (GA4 + Google Ads) is a paid Shopify app. Plans start at $19/month on the Shopify App Store.
When was Server GTM (GA4 + Google Ads) launched?
Server GTM (GA4 + Google Ads) launched on June 26, 2025 — over 1 year on the Shopify App Store.
Is Server GTM (GA4 + Google Ads) Built for Shopify?
Server GTM (GA4 + Google Ads) does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Server GTM (GA4 + Google Ads) alternatives?
Merchants commonly compare Server GTM (GA4 + Google Ads) with TikTok, Google & YouTube, Facebook & Instagram, and Data Export IO. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

TikTok Inc.

TikTok

4.80★13,310

Known for: customer-support

Google LLC

Google & YouTube

4.50★4,855

Known for: customer-support

Meta

Facebook & Instagram

3.40★3,926

Known for: missing-features

Estore Automate

Data Export IO: Reports

5.00★1,939
Browse more inAll Analytics apps All Ads apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Server GTM (GA4 + Google Ads).

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

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Prefer the source? View Server GTM (GA4 + Google Ads) on the Shopify App Store ↗