FormLab ‑ Custom Form Builder

Shopify forms app by Another Ventures, LLC·Create fully custom, responsive forms to collect wholesale applications, leads, feedback, etc.

Snapshot

#124of 167 inForms

FormLab ‑ Custom Form Builder is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked Jun 27, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesFormsSurveys

Pricing

From $6/mo

freemium

Built for Shopify

No

Years live

0

launched Jun 26, 2026

Last updated

Jun 26, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

—

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

Catalog position

Where FormLab ‑ Custom Form Builder sits in the App Store.

Rank and percentile inside the Forms category — the competitive shape of the niche around this app.

Rank in Forms

#124

of 167 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2026

Listing change cadence

What FormLab ‑ Custom Form Builder has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 daysshopify_lastmod: set to 2026-06-26name: set to FormLab ‑ Custom Form Buildertagline: set to Create fully custom, responsive …description: set to FormLab allows you to build cust…icon_url: set to https://cdn.shopify.com/app-stor…pricing_model: set to freemiumpricing_tiers: set to Basic (+2 more)primary_price_value: set to 6categories: set to Forms (+1 more)launched_at: set to Jun 26, 2026works_with: set to noneJun 6, 26Jun 16, 26Jun 27, 26

Works With · Jun 27

set to none

Launched At · Jun 27

set to Jun 26, 2026

Categories · Jun 27

set to Forms (+1 more)

PricingIdentity & listingCadence

Plans

FormLab ‑ Custom Form Builder pricing tiers.

Basic

Free

  • Up to 3 Forms
  • Advanced Core Inputs
  • Remove Watermark
  • Custom Colors & Style
  • Up to 500 Leads/mo

Free

$6.99/month

  • 1 Active Form
  • Basic Fields Only
  • Up to 50 Leads/mo

Pro

$14.99/month

  • Unlimited Forms
  • Premium Input Library
  • Flawless File Upload
  • Unlimited Leads
  • Custom Colors & Style
  • Priority Support

Capabilities

What FormLab can do.

The 16 capabilities FormLab lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Forms

Form types

5
  • Contacts
  • Custom
  • Feedback
  • File upload
  • Surveys

Customization

4
  • Font and color
  • Custom fields
  • Embedded forms
  • GDPR checkbox

Surveys

Form customization

3
  • Custom styles
  • Embedded forms
  • File upload

Survey types

4
  • Customer satisfaction
  • Market research
  • Product feedback
  • Attribution

FAQ

FormLab — frequently asked questions.

What is FormLab on Shopify?
FormLab, officially listed on the Shopify App Store as FormLab ‑ Custom Form Builder, is a Shopify app in the Forms category. FormLab allows you to build custom e-commerce forms without editing theme code. The app solves the problem of generic contact pages by giving you total control over the registration, wholesale, and survey collection process. Merchants can build forms with conditional layout rules, display relevant fields based on previous customer answers, and manage incoming leads within a single admin dashboard. Every form matches your store design natively to ensure a smooth user experience.
How do I add FormLab on Shopify?
Open the FormLab listing in the Shopify App Store at apps.shopify.com/formlab, choose "Add app," and complete the Shopify install flow. After installation, you can configure FormLab from your Shopify admin under Apps.
How much does FormLab cost?
FormLab offers a free plan and 2 paid plans starting at $6/month and going up to $14.99/month. The free plan includes Up to 3 Forms, Advanced Core Inputs, Remove Watermark, and Custom Colors & Style. The paid plans unlock advanced features beyond what's available on the free tier.
Is FormLab free?
Yes — FormLab offers a free plan alongside paid options. The free plan includes Up to 3 Forms, Advanced Core Inputs, and Remove Watermark. Paid plans start at $6/month for advanced features.
When was FormLab launched?
FormLab launched on June 26, 2026.
Is FormLab Built for Shopify?
FormLab does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best FormLab alternatives?
Merchants commonly compare FormLab with Powerful Contact Form Builder, Hulk Contact Form Builder, POWR Contact Form Builder, and QS Request a Quote, Hide Price. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Powerful Form

Powerful Contact Form Builder

4.90★2,303

HulkApps

Hulk Contact Form Builder

4.80★1,862

Known for: bug

POWR.io

POWR Contact Form Builder

4.60★680

Known for: customer-support

Quote Snap

QS Request a Quote, Hide Price

4.80★661
Browse more inAll Forms apps All Surveys apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running FormLab ‑ Custom Form Builder.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on FormLab ‑ Custom Form Builder

Prefer the source? View FormLab ‑ Custom Form Builder on the Shopify App Store ↗