OngoingAI

Formful usage & market intelligence

Shopify rating

4.6 ★

101 reviews

What merchants actually report
4.66average· 98 reviews analyzed· 64 with written feedback
82% 5★7% ≤3★

36% of attributable reviewers are United States merchants. 12% had used the app for a year or more when they reviewed.

The developer replies to 21% of reviews overall and 57% of critical ones.

Recent reviewers rate Formful 4.75, above its 4.66 lifetime average.

Rating · last 90d

4.75

Recent direction

Replies to reviews

21%

Developer response rate

Replies to critical

57%

On 3★ and below

Long-term reviewers

12%

Using 1yr+ at review

Top merchant markets

United States 36%United Kingdom 14%Canada 11%Netherlands 9%Germany 5%

Tenure when reviewed

under a day 19%days 33%months 37%a year or more 12%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Pricing
Free plan available
Free, foreverFree
  • • All basic functionality included
  • • 20 submissions/month
  • • ReCAPTCHA
  • • File upload
  • • Shopify Automations
Starter$4.99/month
  • • All functions & unlimited forms
  • • 200 submissions/month
  • • 2 GB total storage & 20 MB file size
  • • Export submissions (Excel/CSV)
Pro$9.99/month
  • • Everything in Starter
  • • Unlimited submissions
  • • 10 GB storage & 100 MB file upload size
  • • Extensive Analytics
  • • Google Drive
What does Formful do?

Create any form with the drag & drop builder or let the AI assistant build, edit and translate it in chat. Build multi-step forms with conditional ...

  • AI assistant – create, edit and translate your forms by chatting
  • Automate – create customers & B2B companies, sync marketing consent & metafields
  • Multi-language – translate forms and emails into all languages of your shop
  • EU hosting and spam protection with captcha
  • Powerful fields – uploads, phone, datepicker, multi-step and conditional logic

Features

FormsApplicationsBookingsContactsCustomFeedbackFile uploadMulti-stepNewslettersPop-upsRegistrationsSurveysDrag-and-drop editorFont and colorCustom fieldsCustom CSSCustom JavaScriptEmbedded formsEmail templatesMulti-languageDynamic logicConditional logicGDPR checkboxEmail responsesAuto-syncData exportDashboardForm limitsStatus trackingHistoryAnalyticsCAPTCHA
Review history
Daily review count on the Shopify App Store
101+5 · 27d~0.2/day· Rating steady at 4.6★
Aug 10Sep 5

Daily tracking from Aug 10, 2026 through today · 26 days observed

Category rankings
Live organic position on Shopify App Store category pages
  • Forms#7 on Aug 15 → #6 on Sep 6 · 23 observed days#6▲1

Tracked daily · last 23 days · as of 2026-09-06

Catalog position
Within Forms on the App Store
Rank by reviews
#10 of 154
Review percentile
94th
Rating percentile
66th
On the App Store
3.1 yrs
Works with
Integrations listed for Formful – Contact Form Builder
Shopify AdminGoogle Drive & Google SheetsKlaviyoMailchimpMetafieldsreCaptcha & hCaptchaWebhooks & Zapier & Make
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Frequently asked questions

Create any form with the drag & drop builder or let the AI assistant build, edit and translate it in chat. Build multi-step forms with conditional ... It's a forms tool for ecommerce stores.