MAG

Shopify forms app by MyAppGurus·Add contact, order, and custom forms anywhere in your store without coding

Snapshot

3.80(60 reviews)#21of 167 inForms

Ongoing.AI tracks MAG daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesFormsSurveys

Rating

3.80

60 reviews

Pricing

From $4/mo

freemium

Built for Shopify

Yes

Years live

3

launched May 26, 2023

Last updated

Jun 30, 2026

Shopify listing

Category rank over time

Where MAG sits day-by-day in Forms.

Position across the Forms page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Forms leaderboard →

#28#32#36#39#43May 28May 31Jun 4Jun 7Jun 11MAG · #41Formify · #40Zotabox Contact Form Builder · #42
Best position observed: #33. MAG slipped 7 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where MAG sits in the App Store.

Rank and percentile inside the Forms category — the competitive shape of the niche around this app.

Rank in Forms

#21

of 167 active apps

Review count percentile

88th

vs category siblings

Rating percentile

55th

vs category siblings

Years on App Store

3

since 2023

Listing change cadence

What MAG has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+19shopify_lastmod: 2026-06-09 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

3.80(60 reviews)
  • 85%positive67
  • 1%neutral1
  • 14%negative11

Popular mentions

  • bug report
  • customer support

Top themes

  1. bug report1
  2. customer support1

What merchants praise

“very helpful customer service! Helped me in a fraction of the time that I was expecting, and it was seamless! Thank you”
CRUSH Sports, LLC · 5★

What merchants complain about

“Created My forms in minutes, had one small issue but Ashu helped. UPDATE: not even two weeks later I was sent a email claming based on feedback from customers like me it is more beneficial to remove the free basic tier and they are charging two different price plans. I was given one day notice about it. The inconvenience of having to set this up only for them to contact me out the blue and say this is just not good.”
Mersey Spares · 1★

Plans

MAG pricing tiers.

Free Forever

Free

  • Display form anywhere
  • 1 form
  • 12 fields
  • 35 submissions/mth
  • 2 MB File upload
  • reCAPTCHA

Basic

$4.99/month

  • Free+
  • Unlimited Forms
  • 1000 submissions/mth
  • 30 MB File upload
  • MailChimp & Klaviyo Integration
  • Shopify Integration
  • Export responses on Email

Pro

$9.99/month

  • Basic+
  • 10,000 submissions/mth
  • 100 MB File upload
  • Bing Analytics
  • Slack&Google Sheet Integration
  • Zapier Integration
  • Facebook Pixel Integration

Capabilities

What Form Builder can do.

The 43 capabilities Form Builder lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Forms

Form types

14
  • Applications
  • Bookings
  • Contacts
  • Custom
  • Feedback
  • File upload
  • Multi-step
  • Newsletters
  • Orders
  • Pop-ups
  • Pricing quotes
  • Registrations
  • Surveys
  • Wholesale

Customization

7
  • Drag-and-drop editor
  • Font and color
  • Custom fields
  • Custom CSS
  • Embedded forms
  • Email templates
  • Dynamic logic

Data management

6
  • Email responses
  • Data export
  • Dashboard
  • Form limits
  • History
  • CAPTCHA

Surveys

Form customization

8
  • Custom styles
  • Drag-and-drop editor
  • Embedded forms
  • File upload
  • Templates
  • Multi-page
  • Pop-ups
  • Real-time editing

Survey types

4
  • Customer satisfaction
  • Market research
  • Product feedback
  • Post-purchase

Submission management

4
  • Email
  • Data export
  • Analytics
  • CAPTCHA

FAQ

Form Builder — frequently asked questions.

What is Form Builder on Shopify?
Form Builder, officially listed on the Shopify App Store as MAG: Form Builder, is a Shopify app in the Forms category. Create custom forms in multiple languages with drag-and-drop builder, and smart fields without any coding. Whether you need a simple contact form, a multi-step order form, or advanced file uploads with conditional logic, this app gives you complete flexibility. Integrates easily with tools such as Klaviyo, Mailchimp, Slack, Google Sheets and Zapier. Place forms on product pages, cart pages, the homepage, or any Shopify page to capture customer information where it matters most. It averages 3.80 out of 5 across 60 merchant reviews on the Shopify App Store.
How much does Form Builder cost?
Form Builder offers a free plan and 2 paid plans starting at $4/month and going up to $9.99/month. The free plan includes Display form anywhere, 1 form, 12 fields, and 35 submissions/mth. The paid plans unlock advanced features beyond what's available on the free tier.
Is Form Builder free?
Yes — Form Builder offers a free plan alongside paid options. The free plan includes Display form anywhere, 1 form, and 12 fields. Paid plans start at $4/month for advanced features.
When was Form Builder launched?
Form Builder launched on May 26, 2023 — over 3 years on the Shopify App Store. In that time it has gathered 60 merchant reviews.
Is Form Builder Built for Shopify?
Yes — Form Builder carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
What are the best Form Builder alternatives?
Merchants commonly compare Form Builder with Powerful Contact Form Builder, Hulk Contact Form Builder, POWR Contact Form Builder, and QS Request a Quote, Hide Price. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Form Builder?
14% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are bug report and customer support — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Powerful Form

Powerful Contact Form Builder

4.90★2,306

HulkApps

Hulk Contact Form Builder

4.80★1,872

Known for: bug

POWR.io

POWR Contact Form Builder

4.60★678

Known for: bug

Quote Snap

QS Request a Quote, Hide Price

4.80★665
Browse more inAll Forms apps All Surveys apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running MAG.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

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Prefer the source? View MAG on the Shopify App Store ↗