Blotout EdgeTag

Shopify analytics app by Blotout·Drive more sales in the post-cookie era by restoring customer identity.

Snapshot

4.50(25 reviews)#102of 1,280 inAnalytics

Ongoing.AI tracks Blotout EdgeTag daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAnalyticsAds

Rating

4.50

25 reviews

Pricing

From $49/mo

free_trial

Built for Shopify

No

Years live

4

launched Jun 24, 2022

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Blotout EdgeTag sits in the App Store.

Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.

Rank in Analytics

#102

of 1280 active apps

Review count percentile

92th

vs category siblings

Rating percentile

67th

vs category siblings

Years on App Store

4

since 2022

Listing change cadence

What Blotout EdgeTag has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+19shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.50(25 reviews)
  • 85%positive22
  • 0%neutral0
  • 15%negative4

Popular mentions

  • customer support
  • refund issues
  • product quality

Top themes

  1. customer support1
  2. refund issues1
  3. product quality1

What merchants praise

“The Blotout team is undeniably the best I've ever worked with. They feel like an actual part of your business, beyond a partner. The team is always pushing innovation...and we're excited by the fact they always try to break new ground -- which is what you want when it comes to world of Meta. Huge huge props to the whole team of bloutout!”
Habit Nest · 5★

What merchants complain about

“We never got properly onboarded. Initial call was great but we must of got lost in their slack. Not sure if we have been getting charged for the app too? Would appreciate a refund if so.”
TheCustomGoodsCo · 2★ · 2024-11-12

Plans

Blotout EdgeTag pricing tiers.

Basic Plan

$49.99/month

  • 100,000 events included
  • Domain certification
  • Support for multiple social channels

Maintenance plan

$249.99/month

  • Everything from Basic plan
  • Hands on support with implementation

Capabilities

What Blotout EdgeTag can do.

The 23 capabilities Blotout EdgeTag lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Analytics

Customer behavior

5
  • Real-time tracking
  • Activity tracking
  • Event tracking
  • Segmentation
  • Page views

Marketing and sales

5
  • Marketing attribution
  • Purchase tracking
  • UTM tracking
  • Abandoned cart
  • Pixel tracking

Visuals and reports

2
  • Analytics dashboard
  • GDPR compliance

Ads

Targeting

6
  • Audience segments
  • Lookalike audiences
  • Custom audiences
  • Event-based
  • Location-based
  • Retargeting

Campaign management

1
  • Pixel management

Performance analytics

4
  • Performance tracking
  • Conversion tracking
  • UTM attribution
  • Traffic source

FAQ

Blotout EdgeTag — frequently asked questions.

What is Blotout EdgeTag on Shopify?
Blotout EdgeTag is a Shopify app in the Analytics category. Over half of third-party signal fidelity has been lost due to privacy changes by Apple and others, eroding marketing performance and attribution. Blotout builds your 1P ID graph amplifying your re-marketing via C-API and ESP providers driving significant ROAS on new and existing customers. Blotout takes minutes to set up and immediately increases your Event Match Quality score, driving down CPC, recovering lost carts, and delivering a powerful boost to your advertising ROI. It averages 4.50 out of 5 across 25 merchant reviews on the Shopify App Store.
How much does Blotout EdgeTag cost?
Blotout EdgeTag has 2 paid plans on the Shopify App Store, starting at $49/month and going up to $249.99/month.
Is Blotout EdgeTag free?
No, Blotout EdgeTag is a paid Shopify app. Plans start at $49/month on the Shopify App Store.
When was Blotout EdgeTag launched?
Blotout EdgeTag launched on June 24, 2022 — over 4 years on the Shopify App Store. In that time it has gathered 25 merchant reviews.
Is Blotout EdgeTag Built for Shopify?
Blotout EdgeTag does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Blotout EdgeTag alternatives?
Merchants commonly compare Blotout EdgeTag with TikTok, Google & YouTube, Facebook & Instagram, and Data Export IO. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

TikTok Inc.

TikTok

4.80★13,316

Known for: integration-issues

Google LLC

Google & YouTube

4.50★4,849

Known for: bug

Meta

Facebook & Instagram

3.40★3,899

Known for: missing-features

Estore Automate

Data Export IO: Reports

5.00★1,940
Browse more inAll Analytics apps All Ads apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Blotout EdgeTag.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on Blotout EdgeTag

Prefer the source? View Blotout EdgeTag on the Shopify App Store ↗