Easy Tag alternatives
4 tag management tools compared on data from stores OngoingAI observes — including 125 running Easy Tag. Adoption, platform split and growth, not vendor claims.
Every Easy Tag alternative, side by side
Ordered by relevance to Easy Tag · 30d net counts confirmed adds/removals only · overlap = share of Easy Tag stores also running it
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Addingwell ‑ GTM & DataLayer | 477 | +37 | Shopify | 2% | 5.0 | Free |
| Converge | 152 | +3 | Shopify | — | — | — |
 App Unity Tracking ‑ GA4・Ads | 86 | +5 | Shopify | — | — | — |
| Ensighten | 41 | +6 | Shopify | — | — | — |
Fastest-growing Easy Tag alternatives
Confirmed net stores added over the last 30 days — observed changes, not new coverage
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used Easy Tag alternatives are Addingwell, Converge, App Unity Tracking, Ensighten.
Addingwell is the most widely adopted Easy Tag alternative we track — observed on 477 ecommerce stores, versus 125 running Easy Tag.
Addingwell gained the most confirmed installs over the last 30 days among the alternatives we track (+37 net confirmed stores).