easyPoints

Shopify loyalty and rewards app by Lunaris·A rewards program that simply works – start leveraging loyalty and fuel your e-commerce growth!

Snapshot

4.40(41 reviews)#61of 361 inLoyalty and rewards

Ongoing.AI tracks easyPoints daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.40

41 reviews

Pricing

From $50/mo

freemium

Built for Shopify

Yes

Years live

6

launched Sep 19, 2019

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

28-day Δ

+0

Rating change

7-day Δ

28-day Δ

+0.00

#41#41#41#40#405.003.752.501.250.00May 28May 31Jun 3Jun 6Jun 9Total reviewsRating (0–5)
easyPoints added 0 reviews over the last 28 days.

Category rank over time

Where easyPoints sits day-by-day in Loyalty and rewards.

Position across the Loyalty and rewards page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Loyalty and rewards leaderboard →

#33#43#54#64#74May 28Jun 5Jun 14Jun 23Jul 2easyPoints · #45Subscribfy Subscriptions App · #44Yotpo · #46
Best position observed: #34. easyPoints slipped 10 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where easyPoints shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term easyPoints ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #48 on "loyalty".

#47#52#56#61#65May 28May 31Jun 4Jun 7Jun 11loyaltymembership
2 terms, 23 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.
  • loyalty

    #50

    best #48

    −2 positions

  • membership

    #58

    best #50

    +4 positions

Catalog position

Where easyPoints sits in the App Store.

Rank and percentile inside the Loyalty and rewards category — the competitive shape of the niche around this app.

Rank in Loyalty and rewards

#61

of 361 active apps

Review count percentile

83th

vs category siblings

Rating percentile

52th

vs category siblings

Years on App Store

6

since 2019

Listing change cadence

What easyPoints has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+19shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-07-01description: Unleash the power of loyalty wit… → \[Offer\] Install & select plan …Jun 11, 26Jun 21, 26Jul 2, 26

Description · Jul 2

Unleash the power of loyalty wit… → \[Offer\] Install & select plan …

Shopify Lastmod · Jul 2

2026-06-29 → 2026-07-01

Shopify Lastmod · Jun 30

2026-06-27 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.40(41 reviews)
  • 89%positive39
  • 5%neutral2
  • 7%negative3

Top themes

    What merchants praise

    日本語でポイント機能を持たせようと思った場合、他のアプリだと「惜しい」ものばかりです。 現時点では実質このアプリ一択になると思います。 個別のポイント発行などもできて一通りの機能は揃っています。 今後、ポイント失効前に自動メールを送れるような仕組みが整えば完璧です。 At present, I think this app is practically the only choice. It can issue individual points and has all the features you need. It would be perfect if a mechanism was in place to send an automatic email before the point expires.
    アートワークス神戸 · 5

    What merchants complain about

    かんたんにポイントシステム導入するには良いと思うが、肝心のサイト内での表示の自由度(文字の変更やレイアウト変更)がなさすぎてショックだった。「獲得ポイント」「こちらの購入で●ポイント ポイント獲得予定です」みたいな微妙すぎる定型文言しか手元では設定できずポイントシステムはできてもエンドユーザーにそれが伝わらないようなものになっている。カスタムセットアップというのがそれなのかもしれないがいちいち申し込みをして工事をしてもらわないといけない。時間もかかる。(素人向けにはいいのかもしれないがプロにとっては時間がかかるだけの邪魔すぎる仕組み)結果として、ポイントシステムはいれたもののお客様に気づいてもらえるだけの十分な文字表現やレイアウトができずあまり購買意欲やリピートに効果がある感じがしなかった。 有料にするなら手元で自由なカスタマイズがもっとできるようにしないと意味がないとおもう。ポイント機能そのものはいろいろできる感じはあるが機能があることだけに溺れている印象が強く、お客様が気づけなかったり使わなかったりしたら意味はない。 自由度がなく、これしきの定型表現しかできないのにポイントつけただけでCRMが完成できるとは思わないほうがいい。
    Holic-ホリック スマートフォンiphoneケース、Androidケース · 2 · 2024-03-05

    Plans

    easyPoints pricing tiers.

    Free

    Free to install

    • Up to 300 active* customers
    • CSV Import
    • Klaviyo Integration

    Basic

    $50/month

    • Up to 500 active* customers
    • Everything in Free
    • Custom Integration
    • Action Rewards
    • Time-based Campaign
    • Point Expiration
    • Review rewards

    Pro

    $180/month

    • Up to 2,000 active* customers
    • Everything in Basic
    • Bonus Point Collection
    • Points History
    • Tiers
    • CSV Export

    Enterprise

    $425/month

    • Up to 5,000 active* customers
    • Everything in Pro
    • POS Integration
    • API Usage
    • Priority Support

    Capabilities

    What easyPoints can do.

    The 17 capabilities easyPoints lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Loyalty and rewards

    Program types

    6
    • Reward programs
    • Memberships
    • VIP tiers
    • Referrals
    • Subscriptions
    • Custom programs

    Rewards you can offer

    8
    • Points
    • Discounts
    • Coupons
    • POS rewards
    • Free shipping
    • Membership perks
    • Events
    • Custom rewards

    Upsell and cross-sell

    Customization

    3
    • Product page upsell
    • Pop-ups
    • Multi-language

    FAQ

    easyPoints — frequently asked questions.

    What is easyPoints on Shopify?
    easyPoints is a Shopify app in the Loyalty and rewards category. \[Offer\] Install & select plan now for 50% OFF for 1yr!Unleash the power of loyalty with easyPoints. Integrate your loyalty program directly in your shop’s design for unparalleled branding and user experience to boost conversions. Improve engagement and ease-of-use with point redemption during checkout, and build your shop’s perfect program and only pay for the features you need. Our goal is simple: make loyalty as easy to understand as it is to use. And with easyPoints, it couldn't be easier! It averages 4.40 out of 5 across 41 merchant reviews on the Shopify App Store.
    How much does easyPoints cost?
    easyPoints offers a free plan and 3 paid plans starting at $50/month and going up to $425/month. The free plan includes Up to 300 active* customers, CSV Import, and Klaviyo Integration. The paid plans unlock advanced features beyond what's available on the free tier.
    Is easyPoints free?
    Yes — easyPoints offers a free plan alongside paid options. The free plan includes Up to 300 active* customers, CSV Import, and Klaviyo Integration. Paid plans start at $50/month for advanced features.
    When was easyPoints launched?
    easyPoints launched on September 19, 2019 — over 6 years on the Shopify App Store. In that time it has gathered 41 merchant reviews.
    Is easyPoints Built for Shopify?
    Yes — easyPoints carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
    What are the best easyPoints alternatives?
    Merchants commonly compare easyPoints with Appstle℠ Subscriptions, PageFly Landing Page Builder, Kaching Bundles App & Upsells, and Smile. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running easyPoints.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Prefer the source? View easyPoints on the Shopify App Store ↗