Variant Description OMG

Shopify product variants app by Sections Design Vandelay SRL·Display unique, dynamic descriptions and metafields for every product variant

Snapshot

5.00(68 reviews)#58of 428 inProduct variants

Ongoing.AI tracks Variant Description OMG daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesProduct variantsMetafields

Rating

5.00

68 reviews

Pricing

From $5/mo

freemium

Built for Shopify

Yes

Years live

5

launched Jan 19, 2021

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

-1

Rating change

7-day Δ

—

28-day Δ

+0.00

#70#70#69#68#685.003.752.501.250.00May 28Jun 3Jun 10Jun 16Jun 23Total reviewsRating (0–5)
Variant Description OMG lost 1 reviews over the last 28 days.

Category rank over time

Where Variant Description OMG sits day-by-day in Product variants.

Position across the Product variants page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Product variants leaderboard →

#48#54#61#67#73May 28May 31Jun 4Jun 7Jun 11Variant Description OMG · #71Fast Product Options, Variants · #70DPO Dynamic Product Options · #72
Best position observed: #49. Variant Description OMG slipped 8 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Variant Description OMG sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#58

of 428 active apps

Review count percentile

87th

vs category siblings

Rating percentile

73th

vs category siblings

Years on App Store

5

since 2021

Listing change cadence

What Variant Description OMG has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+20shopify_lastmod: 2026-06-08 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-28 → 2026-06-30

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

Shopify Lastmod · Jun 28

2026-06-25 → 2026-06-27

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(68 reviews)
  • 97%positive100
  • 2%neutral2
  • 1%negative1

Top themes

    What merchants praise

    “it is an excellent app; we can add an individual description to each variant. Also, it supports bulk import—great support from Mircea Piturca.”
    Cusack Lighting · 5★

    What merchants complain about

    “I'm dissapointed cause it says it's free but you need to pay monthly 5 dollars for it. Sorry guys, but I'm not gonna recommend it, better use coding ;)”
    www.cordi.lt · 1★ · 2024-09-03

    Plans

    Variant Description OMG pricing tiers.

    Free

    Free

    • Up to 3 products free forever
    • No limit for development stores
    • All features included

    Monthly plan

    $5/month

    • Unlimited products
    • Custom variant metafield description
    • Free customization and installation
    • Bulk import
    • Amazing good technical support

    Capabilities

    What Variant Description OMG can do.

    The 23 capabilities Variant Description OMG lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Product variants

    Customization

    8
    • Conditional logic
    • Dimensions
    • Custom text
    • Custom CSS
    • Custom HTML
    • Translation
    • Import and export
    • Variants display

    Inventory

    3
    • Low stock alerts
    • Stock availability
    • In-stock display

    Metafields

    Metafield types

    9
    • Products
    • Variants
    • Colors
    • Dimensions
    • Files
    • Images
    • Text
    • Ratings
    • References

    Management tools

    3
    • Bulk import and export
    • Metafields editor
    • Multi-language

    FAQ

    Variant Description OMG — frequently asked questions.

    What is Variant Description OMG on Shopify?
    Variant Description OMG is a Shopify app in the Product variants category. Give shoppers the exact information they need when they choose a variant. Variant Description OMG lets you add unique descriptions, specs, images, tables, shipping notes, sizing details, materials, care instructions, to each product variant. Help customers understand what they’re buying, reduce support questions, and make complex products easier to purchase. It averages 5.00 out of 5 across 68 merchant reviews on the Shopify App Store.
    How much does Variant Description OMG cost?
    Variant Description OMG offers a free plan and a single paid plan at $5/month. The free plan includes Up to 3 products free forever, No limit for development stores, and All features included. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.
    Is Variant Description OMG free?
    Yes — Variant Description OMG offers a free plan alongside paid options. The free plan includes Up to 3 products free forever, No limit for development stores, and All features included. Paid plans start at $5/month for advanced features.
    When was Variant Description OMG launched?
    Variant Description OMG launched on January 19, 2021 — over 5 years on the Shopify App Store. In that time it has gathered 68 merchant reviews.
    Is Variant Description OMG Built for Shopify?
    Yes — Variant Description OMG carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
    What are the best Variant Description OMG alternatives?
    Merchants commonly compare Variant Description OMG with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Globo Options

    Globo Product Options, Variant

    4.90★4,588

    Known for: missing-feature

    Easify

    Easify Custom Product Options

    4.90★2,775

    Known for: performance

    StarApps

    Color Swatch King: Variants

    4.90★2,677

    Known for: billing-issues

    ShopPad Inc.

    Infinite Product Options

    4.70★2,438

    Known for: performance

    Browse more inAll Product variants apps All Metafields apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Variant Description OMG.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on Variant Description OMG

    Prefer the source? View Variant Description OMG on the Shopify App Store ↗