Drop

Shopify ads app by Drop·Grow your business with AI-powered automation for Instagram DMs at scale.

Snapshot

#248of 350 inAds

Drop is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesAds

Pricing

From $99/mo

free_trial

Built for Shopify

No

Years live

3

launched Dec 13, 2022

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Drop sits in the App Store.

Rank and percentile inside the Ads category — the competitive shape of the niche around this app.

Rank in Ads

#248

of 350 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

3

since 2022

Listing change cadence

What Drop has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+11shopify_lastmod: 2026-05-22 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-16 → 2026-06-30

Shopify Lastmod · Jun 17

2026-06-14 → 2026-06-16

Shopify Lastmod · Jun 15

2026-06-13 → 2026-06-14

PricingIdentity & listingCadence

Plans

Drop pricing tiers.

Starter

$99/month

  • Get up to 2,000 subscribers, then enjoy volume-based pricing from $0.05 per subscriber, decreasing to $0.02 as your list grows.

Advanced

$249/month

  • Get up to 7,000 subscribers, then enjoy volume-based pricing from $0.04 per subscriber, decreasing to $0.02 as your list grows.

Scale

$999/month

  • Get up to 40,000 subscribers, then $0.02 as your list grows.
  • Customer Success

Capabilities

What Drop can do.

The 12 capabilities Drop lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Targeting

3
  • Audience segments
  • AI targeting
  • Retargeting

Campaign management

3
  • AI optimization
  • AI copywriting
  • Social media

Performance analytics

6
  • Ad spend
  • Engagement metrics
  • Click-through rates
  • Conversion tracking
  • Cost per acquisition
  • Dashboards

FAQ

Drop — frequently asked questions.

What is Drop on Shopify?
Drop, officially listed on the Shopify App Store as Drop: Instagram DM Marketing, is a Shopify app in the Ads category. Drop revolutionizes Instagram DMs, turning them into powerful tools for engagement and growth. Through our exclusive partnership with Meta, you can build a subscriber list directly from your DMs, similar to email or SMS marketing, but on your audience’s preferred platform.
How much does Drop cost?
Drop has 3 paid plans on the Shopify App Store, starting at $99/month and going up to $999/month.
Is Drop free?
No, Drop is a paid Shopify app. Plans start at $99/month on the Shopify App Store.
When was Drop launched?
Drop launched on December 13, 2022 — over 3 years on the Shopify App Store.
Is Drop Built for Shopify?
Drop does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Drop alternatives?
Merchants commonly compare Drop with TikTok, Google & YouTube, Facebook & Instagram, and Pinterest. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

TikTok Inc.

TikTok

4.80★13,310

Known for: customer-support

Google LLC

Google & YouTube

4.50★4,849

Known for: customer-support

Meta

Facebook & Instagram

3.40★3,899

Known for: missing-features

PINTEREST inc

Pinterest

4.10★1,523

Known for: integration-issues

Browse more inAll Ads apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Drop.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track Drop — free Start free

Prefer the source? View Drop on the Shopify App Store ↗