Downpay
Shopify pre-orders app by Downpay·Offer deposit and split payment to improve pre-order sales and trust for customers.
Snapshot
Ongoing.AI tracks Downpay daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
5.00
82 reviews
Pricing
From $29/mo
free_trial
Built for Shopify
Yes
Years live
3
launched Mar 20, 2023
Last updated
Jul 1, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
+1
28-day Δ
+0
Rating change
7-day Δ
+0.00
28-day Δ
+0.00
Category rank over time
Where Downpay sits day-by-day in Pre-orders.
Position across the Pre-orders page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Pre-orders leaderboard →
Catalog position
Where Downpay sits in the App Store.
Rank and percentile inside the Pre-orders category — the competitive shape of the niche around this app.
Rank in Pre-orders
#22
of 96 active apps
Review count percentile
78th
vs category siblings
Rating percentile
71th
vs category siblings
Years on App Store
3
since 2023
Listing change cadence
What Downpay has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 2
2026-06-30 → 2026-07-01
Shopify Lastmod · Jul 1
2026-06-29 → 2026-06-30
Shopify Lastmod · Jun 30
2026-06-28 → 2026-06-29
Reviews
What merchants are saying
- 99%positive101
- 1%neutral1
- 0%negative0
Top themes
What merchants praise
“I highly recommend this app! Finding this app was heaven sent for my business! I am not very tech savvy but there was lots of easy to follow steps, and if you do get stuck on something like I did on some of the customization I needed, the customer service is fantastic! A special thank you to Diana, she was right there in chat support and took the time and help me get set up in minutes. Thank you Downpay!”
Plans
Downpay pricing tiers.
Essentials
$29/month
- Access to all features:
- Product page block and buy button
- Stored credit card on file per order
- Bulk balance collect and authorize
- All 15+ Shopify Flow integrations
- Customer order portal
- All cross-app integrations
Standard
$49/month
- Access to all features:
- Product page block and buy button
- Stored credit card on file per order
- Bulk balance collect and authorize
- All 15+ Shopify Flow integrations
- Customer order portal
- All cross-app integrations
Pro
$99/month
- Access to all features:
- Product page block and buy button
- Stored credit card on file per order
- Bulk balance collect and authorize
- All 15+ Shopify Flow integrations
- Customer order portal
- All cross-app integrations
- Priority support
Scale
$249/month
- All features from previous plan plus:
- API & Sandbox/Development subscription
- Beta feature access
- --- Grow faster with a custom plan ---
- Contact us for managed plans with:
- - Extended trial periods
- - Founder-led onboarding and strategy
- - Dedicated account manager
Capabilities
What Downpay can do.
The 29 capabilities Downpay lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Pre-orders
Order type
7- Coming soon
- Crowdfunding
- Back orders
- Out of stock
- Made-to-order
- Product drops
- Pre-sales
Customization
7- Buttons
- Custom branding
- Custom text
- Email notifications
- Multi-language
- Availability date
- Variants
Payment options
8- Deposits
- Partial payments
- Split payments
- Deferred payments
- Payment schedules
- Payment reminders
- Mixed cart
- Split shipping
Payment experience
Display options
7- Payment messages
- Widget design
- Widget placement
- Widget text
- Widget color
- Recurring invoices
- Personalized messages
FAQ
Downpay — frequently asked questions.
What is Downpay on Shopify?
How much does Downpay cost?
Is Downpay free?
When was Downpay launched?
Is Downpay Built for Shopify?
What are the best Downpay alternatives?
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Downpay.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Downpay on the Shopify App Store ↗