CPB

Shopify product variants app by Custom Product Builder·Sell custom built products with unlimited option permutations, conditional logic, text & artwork

Snapshot

4.40(98 reviews)#47of 442 inProduct variants

Ongoing.AI tracks CPB daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesProduct variantsCustom file upload

Rating

4.40

98 reviews

Pricing

From $0/mo

freemium

Built for Shopify

No

Years live

8

launched Aug 2, 2017

Last updated

Jul 14, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

+1

Rating change

7-day Δ

—

28-day Δ

+0.00

#98#98#98#97#975.003.752.501.250.00May 28Jun 5Jun 14Jun 23Jul 2Total reviewsRating (0–5)
CPB added 1 reviews over the last 28 days.

Catalog position

Where CPB sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#47

of 442 active apps

Review count percentile

90th

vs category siblings

Rating percentile

53th

vs category siblings

Years on App Store

8

since 2017

Listing change cadence

What CPB has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+31shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01shopify_lastmod: 2026-07-01 → 2026-07-02shopify_lastmod: 2026-07-02 → 2026-07-03shopify_lastmod: 2026-07-03 → 2026-07-04shopify_lastmod: 2026-07-04 → 2026-07-05shopify_lastmod: 2026-07-05 → 2026-07-06shopify_lastmod: 2026-07-06 → 2026-07-09shopify_lastmod: 2026-07-09 → 2026-07-10shopify_lastmod: 2026-07-10 → 2026-07-14Jun 25, 26Jul 5, 26Jul 16, 26

Shopify Lastmod · Jul 15

2026-07-10 → 2026-07-14

Shopify Lastmod · Jul 11

2026-07-09 → 2026-07-10

Shopify Lastmod · Jul 10

2026-07-06 → 2026-07-09

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.40(98 reviews)
  • 87%positive129
  • 4%neutral6
  • 9%negative13

Top themes

    What merchants praise

    “Fantastic App for anyone who offers custom products that are made to order, The guys who created this have thought of everything and are always happy to help with advice and guidance along the way. Vlad in the support team is an absolute legend! It might seem a little bit overwhelming at first but once you get your head around it it really is an amazing app and everything is considered and well implemented. We use it to offer custom surfboard designs and it has really improved our customer experience and sales.”
    Verdure Surf · 5★

    What merchants complain about

    “the app was not very easy to use and the support refused to help set up only one product without an additional charge.”
    TheFlowershopatV · 1★

    Plans

    CPB pricing tiers.

    FREE

    Free to install

    • All features available
    • No recurring charges
    • Charge per fulfilled order. Max$3000
    • Use the calculator to estimate your fee

    Capabilities

    What CPB can do.

    The 54 capabilities CPB lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Product variants

    Customization

    20
    • Checkboxes
    • Swatches
    • Conditional logic
    • Fonts
    • Dates
    • Dimensions
    • Dropdowns
    • File upload
    • Multi-select
    • Numbers
    • Radio buttons
    • Custom text
    • Gift wrap
    • Custom CSS
    • Custom HTML
    • Size charts
    • Preview
    • Translation
    • Import and export
    • Variants display

    Pricing

    10
    • Bulk pricing
    • Conditional pricing
    • Custom pricing
    • Dynamic pricing
    • Discount options
    • Add-ons
    • Variant upcharges
    • Setup charges
    • Tiered pricing
    • Premium upcharges

    Inventory

    6
    • Hide out-of-stock
    • SKU management
    • Stock availability
    • In-stock display
    • Manual updates
    • Auto-updates

    Custom file upload

    File types

    7
    • PNG
    • JPEG
    • PSD
    • PDF
    • Excel
    • Images
    • Custom rules

    File management

    11
    • Image crop
    • Image rotate
    • Image optimization
    • Add text
    • Custom font
    • Templates
    • Custom fields
    • Preview
    • Import and export
    • File download
    • Printing

    FAQ

    CPB — frequently asked questions.

    What is CPB on Shopify?
    CPB, officially listed on the Shopify App Store as CPB ‑ Custom Product Builder, is a Shopify app in the Product variants category. The most powerful customization platform - complete ecosystem. Easy to use interface + AI assistant. Live preview usually drives 30%-50% higher order value. Unmatched features: Text, images, colors, conditional logic, bundles, inventory tracking, price formulas etc. - all in one platform. Integrates with any ERP System. Perfect for jewelry, hardware, sports equipment, apparel, phone cases, home decoration. No risk. 24/7 support. Scalable infrastructure on Google Cloud. It averages 4.40 out of 5 across 98 merchant reviews on the Shopify App Store.
    How much does CPB cost?
    CPB is priced at $0/month on the Shopify App Store.
    When was CPB launched?
    CPB launched on August 2, 2017 — over 8 years on the Shopify App Store. In that time it has gathered 98 merchant reviews.
    Is CPB Built for Shopify?
    CPB does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best CPB alternatives?
    Merchants commonly compare CPB with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Globo Options

    Globo Product Options, Variant

    4.90★4,621

    Known for: missing-feature

    Easify

    Easify Custom Product Options

    4.90★2,802

    Known for: performance

    StarApps

    Color Swatch King: Variants

    4.90★2,686

    Known for: billing-issues

    ShopPad Inc.

    Infinite Product Options

    4.70★2,459

    Known for: performance

    Browse more inAll Product variants apps All Custom file upload apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running CPB.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track CPB — free Start free

    Prefer the source? View CPB on the Shopify App Store ↗