Custom Pricing

Shopify wholesale app by Bold·One Store. Infinite Pricing Possibilities! Wholesale, B2B, VIP, Member, Quantity breaks, and more.

Snapshot

4.30(526 reviews)#8of 219 inWholesale

Ongoing.AI tracks Custom Pricing daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesWholesaleDiscounts

Rating

4.30

526 reviews

Pricing

From $29/mo

free_trial

Built for Shopify

No

Years live

13

launched Mar 19, 2013

Last updated

Jul 15, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

+1

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

5315295275255235.003.752.501.250.00May 28Jun 8Jun 19Jun 30Jul 12Total reviewsRating (0–5)
Custom Pricing added 1 reviews over the last 28 days.

Category rank over time

Where Custom Pricing sits day-by-day in Wholesale.

Position across the Wholesale page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Wholesale leaderboard →

#58#62#66#70#74May 28Jun 9Jun 21Jul 3Jul 16Custom Pricing · #71B2B · #70Kin Custom Fashion Dropshipper · #72
Best position observed: #59. Custom Pricing slipped 6 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Custom Pricing sits in the App Store.

Rank and percentile inside the Wholesale category — the competitive shape of the niche around this app.

Rank in Wholesale

#8

of 219 active apps

Review count percentile

97th

vs category siblings

Rating percentile

49th

vs category siblings

Years on App Store

13

since 2013

Listing change cadence

What Custom Pricing has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+32shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01shopify_lastmod: 2026-07-01 → 2026-07-02shopify_lastmod: 2026-07-02 → 2026-07-03shopify_lastmod: 2026-07-03 → 2026-07-04shopify_lastmod: 2026-07-04 → 2026-07-05shopify_lastmod: 2026-07-05 → 2026-07-06shopify_lastmod: 2026-07-06 → 2026-07-07shopify_lastmod: 2026-07-07 → 2026-07-08shopify_lastmod: 2026-07-08 → 2026-07-09shopify_lastmod: 2026-07-09 → 2026-07-10shopify_lastmod: 2026-07-10 → 2026-07-11shopify_lastmod: 2026-07-11 → 2026-07-12shopify_lastmod: 2026-07-12 → 2026-07-14shopify_lastmod: 2026-07-14 → 2026-07-15Jun 25, 26Jul 5, 26Jul 16, 26

Shopify Lastmod · Jul 16

2026-07-14 → 2026-07-15

Shopify Lastmod · Jul 15

2026-07-12 → 2026-07-14

Shopify Lastmod · Jul 13

2026-07-11 → 2026-07-12

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.30(526 reviews)
  • 84%positive488
  • 2%neutral11
  • 14%negative81

Popular mentions

  • customer support
  • missing features
  • performance
  • ease of use
  • pricing
  • bugs
  • features
  • condescending tone

Top themes

  1. customer support6
  2. missing features4
  3. performance3
  4. ease of use3
  5. pricing2
  6. bugs2
  7. features2
  8. condescending tone1

What merchants praise

“Stoked this app is available. 75% of our business is Wholesale and this makes online ordering MUCH MUCH easier for our clients. Also Mohammad has been a really big help when we needed customer service with the app. I would highly recommend this app if you would like to offer price breaks for returning customers, wholesale customers, family or friends that want to order directly, this is easier than a coupon code.”
Fosterweld - Belt Buckles and Premium Leather Belts; All Handmade in the USA · 5★

What merchants complain about

“Our store has multiple Bold apps installed and I continue to be unhappy with both the apps and the service that I have received when looking for support with Bold apps. The apps are not intuitive and I constantly receive bad advice on how to do what should be simple tasks. During a recent chat with the support center, I tried to communicate my frustration with Bold to the staff member I was speaking with and felt that my concerns were blown off and I was being spoken to in a condescending manner. I am incredibly disappointed in the program and the service that I have received.”
KERx Special Needs Nutrition · 1★

Plans

Custom Pricing pricing tiers.

Essential

$29/month

  • Pricing for 1 customer group
  • Storewide or product/variant discounting
  • Unlimited quantity breaks
  • Customized quantity breaks display grid
  • Charge tax controls (yes/no)
  • Manually tag customers

Standard

$69/month

  • All Essential plan features PLUS:
  • Pricing for up to 10 customer groups
  • Auto-tag by country or purchase history
  • Auto-email (auto-tag notification)

Complete

$129/month

  • All Standard plan features PLUS:
  • Pricing for unlimited customer groups
  • Advanced detailed pricing rules
  • Bulk CSV price import/export
  • Shopify POS integration
  • Premier support
  • Expert setup
  • SLA (Service Level Agreement)

Capabilities

What Custom Pricing can do.

The 20 capabilities Custom Pricing lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Wholesale

Pricing options

6
  • Customer groups
  • Custom pricing
  • Tiered pricing
  • Volume discounts
  • Wholesale login
  • Customer tagging

Discounts

Discount types

6
  • Tiered pricing
  • Volume discounts
  • Quantity breaks
  • Bulk discounts
  • Wholesale pricing
  • Dynamic pricing

Managing discounts

8
  • Editor tool
  • Bulk editing
  • Import and export
  • Campaigns
  • Triggers and rules
  • Discount stacking
  • Segmentation
  • Tagging

FAQ

Custom Pricing — frequently asked questions.

What is Custom Pricing on Shopify?
Custom Pricing, officially listed on the Shopify App Store as Custom Pricing: Wholesale B2B, is a Shopify app in the Wholesale category. Stop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing. Design any pricing strategy your business needs—including quantity breaks and tiered pricing for specific groups or every shopper. It averages 4.30 out of 5 across 526 merchant reviews on the Shopify App Store.
How much does Custom Pricing cost?
Custom Pricing has 3 paid plans on the Shopify App Store, starting at $29/month and going up to $129/month.
Is Custom Pricing free?
No, Custom Pricing is a paid Shopify app. Plans start at $29/month on the Shopify App Store.
When was Custom Pricing launched?
Custom Pricing launched on March 19, 2013 — over 13 years on the Shopify App Store. In that time it has gathered 526 merchant reviews.
Is Custom Pricing Built for Shopify?
Custom Pricing does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Custom Pricing alternatives?
Merchants commonly compare Custom Pricing with Pumper Bundles Quantity Breaks, Hextom, Hextom, and Joy Loyalty Program & Rewards. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What do merchants praise about Custom Pricing?
84% of analyzed merchant reviews skew positive. The themes most often cited in positive reviews are features, ease of use, and product functionality — see the review fingerprint above for the full breakdown.
What complaints come up about Custom Pricing?
14% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, missing features, and performance — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Profit Pumper Bundle

Pumper Bundles Quantity Breaks

4.90★2,987

Known for: bug

Hextom

Hextom: Free Shipping Bar

4.90★2,890

Hextom

Hextom: Quick Announcement Bar

4.90★2,276

Joy Loyalty Program & Rewards

Joy Loyalty Program & Rewards

4.90★1,690

Known for: loyalty-rewards

Browse more inAll Wholesale apps All Discounts apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Custom Pricing.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track Custom Pricing — free Start free

Prefer the source? View Custom Pricing on the Shopify App Store ↗