MX AI

Shopify animation and effects app by Effective Apps·Play a song of your choice in the background of your store. Entertain your customers while they shop

Snapshot

4.80(55 reviews)#6of 114 inAnimation and effects

Ongoing.AI tracks MX AI daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.80

55 reviews

Pricing

From $2/mo

freemium

Built for Shopify

Yes

Years live

6

launched Jan 22, 2020

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+2

28-day Δ

+4

Rating change

7-day Δ

+0.00

28-day Δ

+0.10

#55#54#53#52#515.003.752.501.250.00May 28Jun 5Jun 13Jun 21Jun 30Total reviewsRating (0–5)
MX AI added 4 reviews over the last 28 days, rating moved +0.10.

Category rank over time

Where MX AI sits day-by-day in Animation and effects.

Position across the Animation and effects page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Animation and effects leaderboard →

#1#3#5#6#8May 28May 31Jun 4Jun 7Jun 11MX AI · #6Dakaas AI Seasonal Effects · #5Hura Snowfall Effects & Decor · #7
Best position observed: #2. MX AI slipped 4 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where MX AI sits in the App Store.

Rank and percentile inside the Animation and effects category — the competitive shape of the niche around this app.

Rank in Animation and effects

#6

of 114 active apps

Review count percentile

96th

vs category siblings

Rating percentile

65th

vs category siblings

Years on App Store

6

since 2020

Listing change cadence

What MX AI has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+24shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-23shopify_lastmod: 2026-06-23 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.80(55 reviews)
  • 94%positive99
  • 3%neutral3
  • 3%negative3

Popular mentions

  • missing feature
  • user experience
  • customer support
  • pricing
  • billing issue
  • refund request

Top themes

  1. missing feature1
  2. user experience1
  3. customer support1
  4. pricing1
  5. billing issue1
  6. refund request1

What merchants praise

Une application vraiment au top Beaucoup effets pour Suplimer votre site internet Un choix de musique absolument sublime Merci Custom Background Music
LonaLina.fr · 5

What merchants complain about

MX background music, has been uninstalled and the fee is still deducted, the fee is required to be refunded.
KKINTHEHOUSE · 1

Plans

MX AI pricing tiers.

Development Stores

Free

  • For development & partner stores only
  • Unlimited access to all of the features
  • Payment will be activated on upgrade

Monthly Plan

$2.99/month

  • Play a song in your store's background
  • Fully customizable design
  • No-copyright Spotify/YouTube songs
  • Online support

Capabilities

What MX AI can do.

The 17 capabilities MX AI lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Customization

6
  • Music
  • Custom player
  • Speed
  • File upload
  • Mobile responsive
  • Scheduling

Seasonal events

11
  • Autumn
  • Black Friday (BFCM)
  • Christmas
  • Halloween
  • New Year
  • Spring
  • Summer
  • Valentine's Day
  • Winter
  • Promotions
  • Custom events

FAQ

MX AI — frequently asked questions.

What is MX AI on Shopify?
MX AI, officially listed on the Shopify App Store as MX AI: Background Music Player, is a Shopify app in the Animation and effects category. MX Background Music Player allows you to set your customers in the mood to shop by a playing a song of your choice in the background of your store. Celebrating holidays and occasions in your store can enhance your interaction with customers and improve conversion rate & sales. The player is highly customizable and offers full control on its color, size, volume, music loop and auto play. The player supports Tidal, Spotify, Amazon Music, Google Play, SoundCloud, Apple Music & YouTube MP3 formats. It averages 4.80 out of 5 across 55 merchant reviews on the Shopify App Store.
How much does MX AI cost?
MX AI offers a free plan and a single paid plan at $2/month. The free plan includes For development & partner stores only, Unlimited access to all of the features, and Payment will be activated on upgrade. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.
Is MX AI free?
Yes — MX AI offers a free plan alongside paid options. The free plan includes For development & partner stores only, Unlimited access to all of the features, and Payment will be activated on upgrade. Paid plans start at $2/month for advanced features.
When was MX AI launched?
MX AI launched on January 22, 2020 — over 6 years on the Shopify App Store. In that time it has gathered 55 merchant reviews.
Is MX AI Built for Shopify?
Yes — MX AI carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
What are the best MX AI alternatives?
Merchants commonly compare MX AI with Dakaas AI Seasonal Effects, Christmas Snowfall Effects, Hura Snowfall Effects & Decor, and Easy Background Music. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about MX AI?
3% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are missing feature, user experience, and customer support — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running MX AI.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View MX AI on the Shopify App Store ↗