Camouflage

Shopify product variants app by CodeCrux Dev·Easily hide/disable sold-out or unavailable or any other variants with Camouflage.

Snapshot

5.00(264 reviews)#27of 429 inProduct variants

Ongoing.AI tracks Camouflage daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

5.00

264 reviews

Pricing

From $7/mo

freemium

Built for Shopify

No

Years live

4

launched Nov 30, 2021

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

+1

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

2652642642632625.003.752.501.250.00May 28Jun 5Jun 13Jun 21Jun 29Total reviewsRating (0–5)
Camouflage added 1 reviews over the last 28 days.

Category rank over time

Where Camouflage sits day-by-day in Product variants.

Position across the Product variants page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Product variants leaderboard →

#32#34#36#38#40May 28May 31Jun 4Jun 7Jun 11Camouflage · #38APO Product Options, Variants · #37LPO Live Product Options · #39
Best position observed: #33. Camouflage slipped 4 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Camouflage sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#27

of 429 active apps

Review count percentile

94th

vs category siblings

Rating percentile

73th

vs category siblings

Years on App Store

4

since 2021

Listing change cadence

What Camouflage has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+20shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(264 reviews)
  • 100%positive313
  • 0%neutral0
  • 0%negative0

Top themes

    What merchants praise

    The Camouflage App works exceedingly well and I know of no other app that handles this effectively. What makes it even better is the outstanding support provide by Raj Kumar, the App's developer. Raj has been so responsive to our inquiries and has gone over and above what most developers will do to support their product.
    alexevenings.com · 5

    Plans

    Camouflage pricing tiers.

    Free Plan

    Free

    • Works with dropdowns and swatch options
    • Supports all Shopify free themes
    • Hides variants with 1 product option
    • Filter sold out items on collection page

    Basic Plan

    $7/month

    • Free plan +
    • Supports all product options
    • Hide specific variants Up to 5 products
    • Chat & Email support

    Pro Plan

    $15/month

    • Basic Plan +
    • Hide unlimited specific variants
    • Hide Quick View variants
    • Priority Chat & Email support

    Enterprise Plan

    $29/month

    • Pro Plan +
    • Custom setup for theme, logic, etc.
    • Dedicated dev. support
    • Hide sold variant with image
    • Hide on the home page & collection pages

    Capabilities

    What Camouflage can do.

    The 5 capabilities Camouflage lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Customization

    4
    • Swatches
    • Conditional logic
    • Custom CSS
    • Variants display

    Inventory

    1
    • Hide out-of-stock

    FAQ

    Camouflage — frequently asked questions.

    What is Camouflage on Shopify?
    Camouflage, officially listed on the Shopify App Store as Camouflage: Hide Sold Variants, is a Shopify app in the Product variants category. That one thing, no merchant wants is to irritate their customers just because some product options/variants are sold out but still visible on product pages by default. And the customer gets to know if the variant is sold out or not only after they click on the product variant they would like to purchase. Frustrating, right? It would have been better if the sold-out variants could be seen at a glance or could be hidden. Camouflage handles this for you!! It averages 5.00 out of 5 across 264 merchant reviews on the Shopify App Store.
    How much does Camouflage cost?
    Camouflage offers a free plan and 3 paid plans starting at $7/month and going up to $29/month. The free plan includes Works with dropdowns and swatch options, Supports all Shopify free themes, Hides variants with 1 product option, and Filter sold out items on collection page. The paid plans unlock advanced features beyond what's available on the free tier.
    Is Camouflage free?
    Yes — Camouflage offers a free plan alongside paid options. The free plan includes Works with dropdowns and swatch options, Supports all Shopify free themes, and Hides variants with 1 product option. Paid plans start at $7/month for advanced features.
    When was Camouflage launched?
    Camouflage launched on November 30, 2021 — over 4 years on the Shopify App Store. In that time it has gathered 264 merchant reviews.
    Is Camouflage Built for Shopify?
    Camouflage does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Camouflage alternatives?
    Merchants commonly compare Camouflage with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Camouflage.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Prefer the source? View Camouflage on the Shopify App Store ↗