By the Numbers
Shopify analytics app by Unsupervised LLC·Analytics platform with unmatched insights on revenue, customers, profit, LTV, CLV, ROAS, P&L, more.
Snapshot
Ongoing.AI tracks By the Numbers daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.90
79 reviews
Pricing
From $19/mo
freemium
Built for Shopify
No
Years live
8
launched Dec 6, 2017
Last updated
Jul 14, 2026
Shopify listing
Keyword rank over time
Where By the Numbers shows up in App Store search.
Daily position on the Shopify App Store search-results page for every tracked term By the Numbers ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #57 on "analytics".
analytics
#82
best #57
−2 positions
Catalog position
Where By the Numbers sits in the App Store.
Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.
Rank in Analytics
#55
of 1332 active apps
Review count percentile
96th
vs category siblings
Rating percentile
73th
vs category siblings
Years on App Store
8
since 2017
Listing change cadence
What By the Numbers has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 5
2026-07-03 → 2026-07-04
Name · Jul 4
By The Numbers ‑ AI Analytics → BTN Analytics: Better Insights
Shopify Lastmod · Jul 4
2026-07-01 → 2026-07-03
Reviews
What merchants are saying
- 98%positive81
- 0%neutral0
- 2%negative2
Popular mentions
- customer support
- ease of use
- pricing
- features
Top themes
- customer support1
- ease of use1
- pricing1
- features1
What merchants praise
“This app is super helpful for pulling reports and getting easy quick data on performance and customer behavior. The customer support is super responsive & beyond helpful. Highly recommend!”
What merchants complain about
“They have been charging me 26€/month and i havent been able to access for 2 months. No news from shopify... it says "oops the page could not be found".”
Plans
By the Numbers pricing tiers.
Free Forever
Free
- Overview Dashboard
- 14+ Ecom Reports
- 90 Days Data History
- 14 Day Trial of All Features
Starter
$19/month
- Ecom & ROI Reports
- AI Customer Segmentation
- Cohort & LTV Reports
- AI Forecasting
- Customer Loyalty Analysis
- Integrations
- Email Support
Growth
$39/month
- Ecom & ROI Reports
- AI Customer Segmentation
- Cohort & LTV Reports
- AI Forecasting
- Customer Loyalty Analysis
- Integrations
- Email Support
Pro
$89/month
- All features included, plus:
- Video Onboarding Calls
- Priority Email & Video Support
Capabilities
What By the Numbers can do.
The 45 capabilities By the Numbers lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Analytics
Customer behavior
4- Segmentation
- Lifetime value (LTV)
- Loyalty analysis
- Cohort analysis
Marketing and sales
6- AI insights
- Marketing attribution
- ROAS
- Profit insights
- Purchase tracking
- UTM tracking
Visuals and reports
11- Heatmaps
- Analytics dashboard
- Custom dashboards
- Multi-store reports
- Benchmarking
- Custom reports
- Data export
- Historical analysis
- Forecasting
- Report scheduling
- GDPR compliance
Ads
Targeting
11- Audience segments
- Custom audiences
- Device
- Event-based
- Location-based
- Behavior
- Platform
- Product category
- Time-based
- AI targeting
- Retargeting
Campaign management
3- AI optimization
- Automated campaigns
Performance analytics
10- Performance tracking
- Ad spend
- ROI analysis
- Click-through rates
- Conversion tracking
- Cost per acquisition
- Dashboards
- Impression counts
- UTM attribution
- Traffic source
FAQ
By the Numbers — frequently asked questions.
What is By the Numbers on Shopify?
How much does By the Numbers cost?
Is By the Numbers free?
When was By the Numbers launched?
Is By the Numbers Built for Shopify?
What are the best By the Numbers alternatives?
What do merchants praise about By the Numbers?
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running By the Numbers.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View By the Numbers on the Shopify App Store ↗