Bread Pay Messaging

Shopify payment experience app by Bread Finance·Bread Pay offers an easy and convenient way to buy the things you want now and pay over time

Snapshot

4.50(3 reviews)#25of 82 inPayment experience

Ongoing.AI tracks Bread Pay Messaging daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesPayment experience

Rating

4.50

3 reviews

Pricing

Free

free

Built for Shopify

No

Years live

4

launched Jun 15, 2022

Last updated

Jul 1, 2026

Shopify listing

Category rank over time

Where Bread Pay Messaging sits day-by-day in Payment experience.

Position across the Payment experience page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Payment experience leaderboard →

#41#48#55#62#69May 28May 31Jun 4Jun 7Jun 11Bread Pay Messaging · #67PayGuard – Hide COD & Payments · #66PartialPay Deposit & Split COD · #68
Best position observed: #51. Bread Pay Messaging slipped 15 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Bread Pay Messaging sits in the App Store.

Rank and percentile inside the Payment experience category — the competitive shape of the niche around this app.

Rank in Payment experience

#25

of 82 active apps

Review count percentile

70th

vs category siblings

Rating percentile

73th

vs category siblings

Years on App Store

4

since 2022

Listing change cadence

What Bread Pay Messaging has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+14shopify_lastmod: 2026-06-07 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-26 → 2026-06-30

Shopify Lastmod · Jun 27

2026-06-21 → 2026-06-26

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.50(3 reviews)
  • 50%positive2
  • 25%neutral1
  • 25%negative1

Top themes

    What merchants praise

    “Bread Pay integrates seamlessly with Shopify. It is great for business, and our customers love it. Would absolutely recommend to other businesses.”
    Waterbox Aquariums · 5★ · 2024-03-04

    What merchants complain about

    “Unfortunately, I have the same problem with my shop. The bread button doesn’t appear on Dawn Theme. Could you please help me ? Best regards.”
    FUNJI Beauty · 2★ · 2023-06-15

    FAQ

    Bread Pay Messaging — frequently asked questions.

    What is Bread Pay Messaging on Shopify?
    Bread Pay Messaging is a Shopify app in the Payment experience category. With the Bread Pay Messaging app customers can apply and pre-qualify for financing earlier in the shopping journey, empowering them with transparent financing options that increase their purchasing power and drive more sales. The entire process to prequalify and checkout takes less than 60 seconds. Once a customer checks out with Bread Pay, their order information is transferred to the retailer's server. It averages 4.50 out of 5 across 3 merchant reviews on the Shopify App Store.
    How much does Bread Pay Messaging cost?
    Bread Pay Messaging is free to install and use on Shopify — there are no paid plans on this app.
    Is Bread Pay Messaging free?
    Yes — Bread Pay Messaging is free to install and use on Shopify. There are no paid plans.
    When was Bread Pay Messaging launched?
    Bread Pay Messaging launched on June 15, 2022 — over 4 years on the Shopify App Store. In that time it has gathered 3 merchant reviews.
    Is Bread Pay Messaging Built for Shopify?
    Bread Pay Messaging does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Bread Pay Messaging alternatives?
    Merchants commonly compare Bread Pay Messaging with Koin Store Credit & Rewards, SPD Split Payment & Deposit, Scala Parcelamento Installment, and PayRules. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Koin

    Koin Store Credit & Rewards

    5.00★158

    FINLOOP SOLUTIONS LLC

    SPD Split Payment & Deposit

    4.90★128

    Known for: customer-support

    SCALA

    Scala Parcelamento Installment

    4.90★113

    KlinKode

    PayRules: Hide Payment Methods

    4.90★101
    Browse more inAll Payment experience apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Bread Pay Messaging.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track Bread Pay Messaging — free Start free

    Prefer the source? View Bread Pay Messaging on the Shopify App Store ↗