Boomerang

Shopify discounts app by Boomerangme, Inc.·Create your own loyalty and rewards program based on Apple Wallet and Google Pay.

Snapshot

#769of 920 inDiscounts

Boomerang is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesDiscountsLoyalty and rewards

Pricing

From $199/mo

free_trial

Built for Shopify

No

Years live

2

launched Feb 14, 2024

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Boomerang sits in the App Store.

Rank and percentile inside the Discounts category — the competitive shape of the niche around this app.

Rank in Discounts

#769

of 920 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

2

since 2024

Listing change cadence

What Boomerang has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+13shopify_lastmod: 2026-06-10 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-16 → 2026-06-30

Shopify Lastmod · Jun 17

2026-06-10 → 2026-06-16

PricingIdentity & listingCadence

Plans

Boomerang pricing tiers.

Business

$199/month

  • Cashback cards
  • Custom card design
  • Free unlimited PUSH
  • Geo PUSH (10 geo)
  • Autopush designer
  • Referral program
  • Analytics
  • Integrations

Capabilities

What Boomerang can do.

The 5 capabilities Boomerang lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Discounts

Discount types

1
  • Discount codes

Managing discounts

1
  • APIs and webhooks

Loyalty and rewards

Program types

2
  • Referrals
  • Cash back programs

Rewards you can offer

1
  • Cash back

FAQ

Boomerang — frequently asked questions.

What is Boomerang on Shopify?
Boomerang, officially listed on the Shopify App Store as Boomerang: Loyalty & Rewards, is a Shopify app in the Discounts category. Get into your customers' phones without installing an app with digital loyalty cards for Apple and Google Wallet. Send Unlimited Push messages to drive more repeat sales. Get higher retention rate and increased order value with proven loyalty automation. Scale your customer base with referrals. Launch your loyalty rewards in 15 minutes using ready-made templates – No coding required! Claim your Loyalty Marketing Session with Loyalty experts to get support with launch.
How much does Boomerang cost?
Boomerang has a single paid plan at $199/month on the Shopify App Store.
Is Boomerang free?
No, Boomerang is a paid Shopify app. Plans start at $199/month on the Shopify App Store.
When was Boomerang launched?
Boomerang launched on February 14, 2024 — over 2 years on the Shopify App Store.
Is Boomerang Built for Shopify?
Boomerang does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Boomerang alternatives?
Merchants commonly compare Boomerang with Appstle℠ Subscriptions, Smile, Stamped Reviews & Loyalty, and UpPromote Affiliate Marketing. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Appstle Inc.

Appstle℠ Subscriptions App

5.00★7,617

Known for: pricing

Smile.io

Smile: Loyalty Program Rewards

4.90★4,292

Stamped.io

Stamped Reviews & Loyalty

4.70★3,609

Known for: customer-support

UpPromote

UpPromote Affiliate Marketing

4.90★3,500
Browse more inAll Discounts apps All Loyalty and rewards apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Boomerang.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track Boomerang — free Start free

Prefer the source? View Boomerang on the Shopify App Store ↗