BIRSE

Shopify search and navigation - other app by FUNMULA CO., LIMITED·BIRSE: AI Visual Search, Smart Recommendations & Wishlist — The All-in-One Search Engine

Snapshot

4.40(20 reviews)#6of 54 inSearch and navigation - Other

Ongoing.AI tracks BIRSE daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesSearch and navigation - Other

Rating

4.40

20 reviews

Pricing

From $5/mo

freemium

Built for Shopify

Yes

Years live

1

launched Jul 8, 2024

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

+0

Rating change

7-day Δ

—

28-day Δ

+0.00

#20#20#20#19#195.003.752.501.250.00May 28May 31Jun 3Jun 6Jun 10Total reviewsRating (0–5)
BIRSE added 0 reviews over the last 28 days.

Category rank over time

Where BIRSE sits day-by-day in Search and navigation - Other.

Position across the Search and navigation - Other page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Search and navigation - Other leaderboard →

#6#8#11#13#15May 28May 31Jun 4Jun 7Jun 11BIRSE · #13Dori · #12EL Recently Viewed Products · #14
Best position observed: #7. BIRSE slipped 6 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where BIRSE sits in the App Store.

Rank and percentile inside the Search and navigation - Other category — the competitive shape of the niche around this app.

Rank in Search and navigation - Other

#6

of 54 active apps

Review count percentile

91th

vs category siblings

Rating percentile

68th

vs category siblings

Years on App Store

1

since 2024

Listing change cadence

What BIRSE has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+19shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-27 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.40(20 reviews)
  • 93%positive37
  • 3%neutral1
  • 5%negative2

Top themes

    What merchants praise

    “We really like the versatile search bar design. Whether customers use keywords or images, they can easily find what they're looking for.”
    Trendy Haven · 5★

    What merchants complain about

    “am sorry to say that but the app doesn't work just shows different items all the time which makes this option useless in my store. every time load product for example shoes the result comes dress bracelets est. this is really bad experience.”
    danastors · 1★ · 2026-06-08

    Plans

    BIRSE pricing tiers.

    Free

    Free

    • Up to 100 products
    • Unlimited searches
    • Image & product search and suggestions
    • Filterable product database
    • Wishlist
    • Analytics and reporting
    • Basic email support

    Lite

    $5/month

    • Up to 1,000 products
    • Unlimited searches
    • Image & product search and suggestions
    • Filterable product database
    • Wishlist
    • Analytics and reporting
    • Priority email support

    Basic

    $20/month

    • Up to 3,000 products
    • Unlimited searches
    • Image & product search and suggestions
    • Filterable product database
    • Wishlist
    • Analytics and reporting
    • Priority email support

    Recommended

    $50/month

    • Up to 8,000 products
    • Unlimited searches
    • Image & product search and suggestions
    • Filterable product database
    • Wishlist
    • Analytics and reporting
    • Priority email support

    FAQ

    BIRSE — frequently asked questions.

    What is BIRSE on Shopify?
    BIRSE, officially listed on the Shopify App Store as BIRSE: Visual Search, is a Shopify app in the Search and navigation - Other category. BIRSE: The complete search solution for merchants. Integrating "Visual Search", "Keyword Prediction", and "Stylized Recommendations". By analyzing visual preferences, we recommend similar items to optimize shopping experiences, boost cross-selling, and increase conversion rates. From smart search to image recognition and wishlists, BIRSE ensures satisfying interactions. Easy install, professional support. It averages 4.40 out of 5 across 20 merchant reviews on the Shopify App Store.
    How much does BIRSE cost?
    BIRSE offers a free plan and 3 paid plans starting at $5/month and going up to $50/month. The free plan includes Up to 100 products, Unlimited searches, Image & product search and suggestions, and Filterable product database. The paid plans unlock advanced features beyond what's available on the free tier.
    Is BIRSE free?
    Yes — BIRSE offers a free plan alongside paid options. The free plan includes Up to 100 products, Unlimited searches, and Image & product search and suggestions. Paid plans start at $5/month for advanced features.
    When was BIRSE launched?
    BIRSE launched on July 8, 2024 — over 1 year on the Shopify App Store. In that time it has gathered 20 merchant reviews.
    Is BIRSE Built for Shopify?
    Yes — BIRSE carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
    What are the best BIRSE alternatives?
    Merchants commonly compare BIRSE with Ex Infinite Scroll to Top, Scrollify, Size Swatch, and Scrollio. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Extendons

    Ex Infinite Scroll to Top

    4.40★63

    CleverApps

    Scrollify ‑ Infinite Scroll

    4.60★41

    Aframe Design

    Size Swatch

    4.90★37

    By Simpli Apps (Scrollio & Microsoft Feed)

    Scrollio: Infinite Scroll

    3.70★35

    Known for: product-visibility

    Browse more inAll Search and navigation - Other apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running BIRSE.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on BIRSE

    Prefer the source? View BIRSE on the Shopify App Store ↗