Microsoft Shopping Feed

Shopify product feeds app by By Simpli Apps (Scrollio & Microsoft Feed)·Increase sales and reach new customers with Microsoft Shopping. Submit product feeds of any size.

Snapshot

4.20(14 reviews)#46of 252 inProduct feeds

Ongoing.AI tracks Microsoft Shopping Feed daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesProduct feeds

Rating

4.20

14 reviews

Pricing

From $9/mo

free_trial

Built for Shopify

No

Years live

8

launched Aug 2, 2017

Last updated

Jul 1, 2026

Shopify listing

Category rank over time

Where Microsoft Shopping Feed sits day-by-day in Product feeds.

Position across the Product feeds page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Product feeds leaderboard →

#41#47#53#59#65May 28May 31Jun 4Jun 7Jun 11Microsoft Shopping Feed · #48FeedImport ‑ Shopping Feed · #47Feed Sync ‑ Unlimited XML Feed · #49
Best position observed: #45. Microsoft Shopping Feed slipped 2 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Microsoft Shopping Feed sits in the App Store.

Rank and percentile inside the Product feeds category — the competitive shape of the niche around this app.

Rank in Product feeds

#46

of 252 active apps

Review count percentile

82th

vs category siblings

Rating percentile

57th

vs category siblings

Years on App Store

8

since 2017

Listing change cadence

What Microsoft Shopping Feed has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+18shopify_lastmod: 2026-06-10 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-26 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.20(14 reviews)
  • 79%positive15
  • 5%neutral1
  • 16%negative3

Popular mentions

  • bug
  • setup
  • missing feature
  • product sync
  • bugs
  • app functionality
  • performance
  • missing features

Top themes

  1. bug1
  2. setup1
  3. missing feature1
  4. product sync1
  5. bugs1
  6. app functionality1
  7. performance1
  8. missing features1

What merchants praise

“Very smooth onboarding process, easy steps, almost automated. The feed started sending products to the Microsoft Merchant Center in minutes. Of course will take a while to fully populate but from the beginning, I would say TOP! I will review the APP after a while of using it. Anyway, better than the competitive free APP... UPDATE: The feed can go empty without warning...uninstalled”
Cosmetics Tenerife® · 5★

What merchants complain about

“happy to give a great review when feed works. So far I have no idea if we are moving in correct direction.”
Lexdirect.us · 2★ · 2023-07-24

Plans

Microsoft Shopping Feed pricing tiers.

Unlimited Plan

$9.99/month

  • Pro customer support
  • No limit to product catalog size
  • Exclude products based on custom rules
  • Fast automatic product syncing
  • Exclude variants based on custom rules

Capabilities

What Microsoft Shopping Feed can do.

The 6 capabilities Microsoft Shopping Feed lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Feed customization

3
  • Custom labels
  • Remarketing tags
  • Collection targeting

Feed management

3
  • Product sync
  • Store updates
  • Real-time updates

FAQ

Microsoft Shopping Feed — frequently asked questions.

What is Microsoft Shopping Feed on Shopify?
Microsoft Shopping Feed is a Shopify app in the Product feeds category. Increase your sales and revenue by syncing your product feed to Microsoft Shopping Ads (formerly Bing Ads). Set up is easy, after connecting your Microsoft Ads account and your feed will automatically sync and you can start reaching new customers with free and paid listings on Microsoft Shopping. There are no limits to the size of your catalog, so it doesn't matter if you have 10 products or 10,000. You can also easily create custom rules to exclude products and variants from your feed. It averages 4.20 out of 5 across 14 merchant reviews on the Shopify App Store.
How much does Microsoft Shopping Feed cost?
Microsoft Shopping Feed has a single paid plan at $9/month on the Shopify App Store.
Is Microsoft Shopping Feed free?
No, Microsoft Shopping Feed is a paid Shopify app. Plans start at $9/month on the Shopify App Store.
When was Microsoft Shopping Feed launched?
Microsoft Shopping Feed launched on August 2, 2017 — over 8 years on the Shopify App Store. In that time it has gathered 14 merchant reviews.
Is Microsoft Shopping Feed Built for Shopify?
Microsoft Shopping Feed does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Microsoft Shopping Feed alternatives?
Merchants commonly compare Microsoft Shopping Feed with Simprosys Google Shopping Feed, Multifeed Google Shopping Feed, Omega Facebook Pixel Meta Feed, and Mulwi. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Simprosys InfoMedia

Simprosys Google Shopping Feed

4.90★4,433

WoolyTech

Multifeed Google Shopping Feed

4.90★1,039

Omega

Omega Facebook Pixel Meta Feed

4.80★857

Known for: ease-of-use

Mirasvit Ecommerce Solutions

Mulwi | 200+ Shopping Feeds

5.00★561
Browse more inAll Product feeds apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Microsoft Shopping Feed.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on Microsoft Shopping Feed

Prefer the source? View Microsoft Shopping Feed on the Shopify App Store ↗