AdWhatCost

AdWhatCost, officially listed on the Shopify App Store as AdWhatCost: Optimize your Ads, is a Shopify app in the Analytics category. AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS. It averages 5.00 out of 5 across 6 merchant reviews on the Shopify App Store.

AdWhatCost offers a free plan and a single paid plan at $20/month. The free plan includes < 30 Orders / Month, UTM Tracking, Unlimited Attribution Window, and Ad Profitability Calculation. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.

Yes — AdWhatCost offers a free plan alongside paid options. The free plan includes < 30 Orders / Month, UTM Tracking, and Unlimited Attribution Window. Paid plans start at $20/month for advanced features.

AdWhatCost launched on September 6, 2021 — over 4 years on the Shopify App Store. In that time it has gathered 6 merchant reviews.

AdWhatCost does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare AdWhatCost with TikTok, Google & YouTube, Facebook & Instagram, and Data Export IO. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.