Shopify app comparison · updated Aug 25, 2026
Firework Shoppable Video & UGCvs
Tolstoy AI
Compare Firework Shoppable Video & UGC and Tolstoy AI for Shopify video and livestream using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Firework
Firework Shoppable Video & UGC
We’re confident our Shoppable Videos drive results. Feature videos on your site, Shop App, and more!
- Rating
- 5.00
- Reviews
- 43
- Review growth · 30d
- +0 · +0.0%
- Pricing
- Free to install
- Years on Shopify
- 5
- Stores observed
- 146
Tolstoy
Tolstoy AI: Shoppable UGC
Turn your catalog into on-brand content for shoppable videos, ads, social, and more.
- Rating
- 4.70
- Reviews
- 237
- Review growth · 30d
- +0 · +0.0%
- Pricing
- Free plan available
- Years on Shopify
- 6
- Stores observed
- 791
Our read
- Ratings
- Firework Shoppable Video & UGC higher (5.00 vs 4.70)
- Review growth
- Similar over 30 days
- Review depth
- Tolstoy AI 5.4× more reviews
- Adoption
- Tolstoy AI larger (791 vs 146)
OngoingAI's data favors Tolstoy AI on observed Shopify adoption (791 vs 146 stores), backed by a larger review base.
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Firework Shoppable Video & UGC | Tolstoy AI | Difference |
|---|---|---|---|
| Rating | 5.00 | 4.70 | Firework Shoppable Video & UGC +0.30 |
| Reviews | 43 | 237 | Tolstoy AI 5.4× |
| Review growth · 30d | +0 · +0.0% | +0 · +0.0% | Level |
| Listed pricing | Free to install | Free plan available | Not directly comparable |
| Years on Shopify | 5 | 6 | Tolstoy AI +1y |
| Stores observed | 146 | 791 | Tolstoy AI leads |
Which fits your requirements?
Choose by what you actually need.
Choose Firework Shoppable Video & UGC if…
- You need live selling
- You need livestreams
- You need content - other
- A higher App Store rating is a priority
Choose Tolstoy AI if…
- You need autoplay
- You need checkout
- You need multi-channel
- A larger observed Shopify footprint is reassuring
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
43% of listed capabilities overlap.
These apps cover largely the same ground. The decision material is what each lists that the other doesn’t.
Firework Shoppable Video & UGC only
3
- Live selling
- Livestreams
- Content - Other
Tolstoy AI only
23
- Autoplay
- Checkout
- Multi-channel
- Notifications
- Recording tools
- Custom URL
- Pop-ups
- Social proof
- Photos
- Videos
- Reels
- Hashtags
- Reviews
- Unique visitors
- Product views
- Recent visitors
- Review count
- Sales count
- Recent purchases
- Liked products
- Custom notifications
- Multi-language
- Shoppable feeds
Show 17 shared capabilities
- Video and livestream
- Shoppable videos
- Live events
- Add to cart
- Interactive video
- UGC
- Social sharing
- Analytics
- Video editing
- Video templates
- Video import
- Video background
- Video player
- Video widget
- Embedded videos
- Carousels
- Mobile responsive
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Firework Shoppable Video & UGC
146
stores observed
Skews Shopify · 100%
Tolstoy AI
791
stores observed
Skews Shopify · 97%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings, review counts and 30-day review growth, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Firework Shoppable Video & UGC and Tolstoy AI.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Still comparing?
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Aug 25, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Firework Shoppable Video & UGC or Tolstoy AI, follow stack changes, and see when a store installs, removes, or replaces an app.