Changelog

Shipping a major quality-of-life update: subscribers can now modify their next delivery date directly in the Subscriber Portal.

What's New

• Subscribers choose their ideal delivery date in real-time

• Billing dates sync automatically

• Smart calendar shows available dates 365 days out

• Zero friction, zero support tickets needed

• Zero merchant involvement needed

Why It Matters

This update is all about giving subscribers more control while reducing support overhead. Our AI-powered scheduling system ensures a smooth experience for everyone involved.

Impact

• Subscribers get instant control over their delivery schedule

• Support teams can focus on higher-value interactions

• Reduced churn from delivery timing issues

The future of subscription management is autonomous, and this is just the beginning.

Stay tuned for more updates that put the power of AI to work for your business.

By offering one-time bundles, DTC companies selling consumable products can expand their reach, increase sales, and enhance customer satisfaction—all while providing the freedom of choice that today's consumers crave.

What's New:

1. One-Time Purchase Options in Bundles:

   • Now, you can offer one-time purchase options alongside subscriptions within your product bundles.

   • Ideal for DTC brands selling consumable products who want to give customers the freedom to choose how they shop.

2. Dual Purchasing Options on Bundle Pages:

   • Customers can easily select between a one-time purchase or a subscription directly on the bundle page.

   • Simplifies the buying process and enhances the overall shopping experience.

3. Flexible Subscription Frequencies and Automatic Discounts:

   • When opting for a subscription, customers can choose from various delivery frequencies that suit their needs.

   • Offer enticing deals like 10% off on subscription orders, automatically calculated at checkout for instant savings.

Why This Matters for DTC Brands Selling Consumables:

• Empower Your Customers with Choice:

  • Let shoppers decide whether they want a one-off purchase or a regular delivery.

  • Cater to both spontaneous buyers and those seeking the convenience of recurring orders.

• Attract and Retain More Customers:

  • Lower the barrier for first-time buyers who may prefer to try products without committing to a subscription.

  • Convert hesitant visitors into loyal customers by offering flexible purchasing options.

• Boost Sales and Enhance Satisfaction:

  • Increase average order value by bundling products and offering attractive one-time deals.

  • Improve customer satisfaction by aligning with individual purchasing preferences.

Simplified Setup with One-Click Bundles:

• Easy Integration:

  • Setting up these options is a breeze with our one-click bundles on Ongoing.

  • No complicated configurations—just more ways to delight your customers.

• Streamline Your Operations:

  • Manage both one-time purchases and subscriptions seamlessly within your Shopify store.

  • Focus on growing your business while we handle the complexities of offering diverse purchasing options.

Get Started Today:

• Activate One-Time Bundles:

  • Simply enable the one-time purchase option in your existing bundles through Ongoing.

  • Start offering your customers the flexibility they've been looking for.

• Promote the New Choices:

  • Let your audience know about the added flexibility.

  • Highlight the benefits of each option to help customers make the best choice for their needs.

We’re thrilled to unveil a sleek new look for Ongoing Subscription Bundles, now featuring endless scrolling!

This update allows customers to effortlessly browse through all available SKUs without clicking through multiple pages. Endless scrolling enhances the user experience by displaying a wide range of products, making it easier for customers to discover and select the perfect items for their subscription bundles.

Benefits include:

• Enhanced Discoverability:

  Customers can view more products at a glance, increasing the chances of finding new favorites.

• Seamless Browsing:

  A smooth, uninterrupted experience keeps customers engaged.

• Increased Visibility:

  More products are visible, potentially boosting sales and customer satisfaction.

• Increased CLTV:

  Customers are more likely to discover new products, boosting long-term value through repeat purchases.

• Higher AOV:

  Easier browsing encourages larger bundles, driving up the average order value.

• Revenue Growth:

  Improved product visibility leads to more conversions and overall sales expansion.

No action is required on your part—the update will roll out automatically.

Enjoy the improved functionality of Ongoing Subscription Bundles, and watch as your customers explore products with ease!

Exciting news! We’ve enhanced our declined billing process to provide customers with more flexibility when managing their payment methods.

Now, if a card is removed—whether it's expired or no longer in use—customers can seamlessly swap in a new one, making payment updates smoother than ever.

This improvement aims to reduce payment disruptions and ensures a better experience for both merchants and subscribers.

Merchants can look forward to receiving fewer support emails.

Thanks to your valuable feedback, we're committed to ongoing improvements that benefit you and your customers alike.

No action needed on your part—this update will roll out automatically. Enjoy the smoother billing process and the peace of mind it brings!

OngoingAI has introduced a new AI-Powered Post-Purchase Upsells, designed to maximize revenue and convert one-time buyers into loyal subscribers.

Using the details of your customers purchase history, we deliver personalized product recommendations and tailored upsell suggestions.

Our goal is to focus on one-time buyers with invitations to subscribe, aiming to drive consistent, predictable revenue for Shopify brands.

Key Differentiator

The key differentiator of OngoingAI is our context-awareness and personalization capabilities.

Unlike generic mass emails, OngoingAI crafts unique, one-of-a-kind messages for each customer based on their shopping behavior, preferences, and past interactions.

This personalized approach, combined with AI-driven timing for optimal engagement, significantly increases the chances of converting customers into subscribers.

By leveraging smart recommendations, perfect timing, and subscription boost strategies, OngoingAI empowers businesses to capitalize on every transaction and transform one-time purchases into long-term customer relationships.

We’re delighted to announce a new addition to your brand dashboard: detailed tracking of customer actions with precise timestamps!

Now, on the subscription details page, you can see every action taken by your customers, such as changes in their subscription status from active to paused, active to canceled, or even canceled to active. Each action will be accompanied by the exact date and time it occurred.

This feature is designed to enhance transparency between you and your subscribers, providing you with more detailed information about their activities. It’s particularly helpful for resolving chargeback disputes and addressing customer inquiries with confidence.

No action is required on your part, as the update will roll out automatically. Start leveraging this enhanced transparency today to better understand and serve your customers!

We’re excited to introduce a new enhancement to your brand dashboard: you can now view the actual subscriber portal as your customers see it!

This feature allows you to see exactly what your customers see, making it easier to provide accurate instructions and support if they have any questions about their subscription. This enhanced transparency offers numerous benefits, including:

• Keeping you informed about the customer experience.

• Helping customer support reps provide more effective assistance.

• Reducing support tickets by enabling you to visually guide subscribers.

• Empowering your brand with greater knowledge and control over subscriptions.

No action is required on your part, as the update will roll out automatically.

Start exploring the subscriber portal view today to enhance your customer support and overall brand transparency!

Great news! We've added an exciting new feature to your brand dashboard: Subscription cancellation reasons are now visible on the subscription details page!

With this enhancement, you can effortlessly see why a customer canceled their subscription and read any comments they shared. We've also included these insights on the reporting page, giving you a comprehensive view of customer churn.

Understanding why customers leave helps you make informed decisions and positive changes to keep subscribers around longer. It's a powerful tool for boosting customer satisfaction and retention!

No action is needed on your part—the update will roll out automatically. Start exploring these new insights today to supercharge your customer retention strategies!

We’ve rolled out a new, easy-to-read dunning management reporting feature in Ongoing Subscriptions!

The new feature has an improved at-a-glance reporting! As shown in the new billing attempt dashboard, brands can now effortlessly stay on top of their payment success and decline rates on a daily basis. The dashboard displays key metrics such as the total billing attempts, successes, and declined payments—all broken down by day, along with helpful percentages, giving brands a clear picture of their performance.

With this new dunning report, brands can quickly gauge how things are going.

Key benefits:

• At-a-glance reporting: Quickly understand your overall success and decline rates for subscription payments.

• Daily insights: Stay updated on daily billing attempts, so you can monitor trends and spot issues early.

• See success rates: Easily track your payment success rates in percentage values over the last 30 days and on a daily basis to stay informed.

• Total billing attempts: Keep a clear record of all billing attempts made in the last 30 days for a comprehensive view of activity.

• Track pending transactions: Monitor any pending transactions over the 30-day period, ensuring nothing slips through the cracks.

• Declined payments overview: Stay on top of declined payments with daily percentages and 30-day summaries, so you can act quickly to recover revenue.

• Detailed breakdowns: For brands wanting to dive deeper, we offer a detailed view showing each customer’s payment history—successful and declined transactions—with full transparency.

• 30-day overview: Get a complete view of your subscription performance with success rates, decline rates, pending transactions, and total billing attempts over the last 30 days, all in one place for easy tracking.

This visibility helps brands monitor customer billing activity while Ongoing works behind the scenes to: automatically notify customers of payment issues, urging them to update their payment method, and recapture revenue once the payment has been updated to keep subscribers active without the brand needing to lift a finger.

Ongoing does all the heavy lifting to ensure that brands maintain strong subscriber relationships and reduce churn, helping to keep revenue consistent and flowing.

With this streamlined reporting, brands can focus on growth while Ongoing takes care of the heavy lifting in the background!

Exciting News! We're thrilled to announce a major enhancement to our Ongoing Bundles feature: you can now support multiple bundles within your subscriptions!

What Does This Mean for You?

With this powerful update, you can create and manage several distinct bundles within a single subscription plan. For example, you might offer separate bundles for coffee and tea, allowing customers to subscribe to both or choose the one that suits their taste. This makes it easier for them to keep their favorite products organized and tailored to their preferences.Why Is This So Great?

• Greater Flexibility: Multiple bundles let you cater to a wider range of customer interests by offering different types of products. Whether it's different categories like snacks and drinks, or entirely different product lines, you have the freedom to diversify your offerings.

• Targeted Collections: Design bundles based on specific collections or themes to offer your customers a more personalized shopping experience. The possibilities are endless—you can select different types of products for each bundle, helping customers find the one that's just right for them. Imagine a coffee bundle vs. a Tea Bundle, this helps segment your products easily for quick shopping an d higher conversions.

• Enhanced Customization for Your Customers: Tailor consumable bundles to match dietary needs and preferences. You can curate bundles like "Gluten-Free Essentials", "Vegan Protein Power", or "Organic Beauty Care", increasing satisfaction and loyalty.

• Special Deals & Promotions: Use multiple bundles to offer exclusive deals for your consumable products. You can also offer various deals across your range of bundles. For example, provide a "6-Pack / 12-Pack - 15% Off Deal" for one type of collection, and perhaps a Pick 10 - Get 10% Deal on a different collection type. For meal kit companies, you have the option to do a "Monthly Meal Kit Bundle" to directly appeal to customer interests and boost engagement. Plus, with easy one-click setup, you can have these bundles live in minutes!

• Increased Revenue Opportunities: Offering a variety of consumable bundles encourages customers to add more items to their subscriptions. This can lead to higher average order values (AOV) and increased customer lifetime value (CLTV), crucial metrics for CPG and DTC brands.

• Simplified Management: Managing multiple bundles within one subscription software platform streamlines operations. It simplifies inventory management and provides clearer insights into what products are performing best.

Examples of How You Can Use Multiple Bundles:

• Segment Categories: Offer bundles for different categories like coffee vs. tea, or makeup vs. skincare.

• Different Consumable Product Types: Offer bundles for specific types of products, like personal care items, pet supplies, grocery staples, or beverages.

• Bundles for Consumable Products: Industries that really excel with bundles and see the most growth are coffee brands, skincare, pet supplies, grocery stores, beverage companies.

• Curated Consumable Themes: Create bundles around themes such as "Morning Routine Essentials" (coffee, breakfast bars, vitamins), "Fitness Fuel Kit" (protein shakes, energy bars, supplements), or "Relaxation Retreat" (herbal teas, scented candles, bath salts).

• Upsell with Pack-Size Deals: For example, offer a "6-Pack vs. 12-Pack Wine Bundle" where customers can choose their preferred pack size, encouraging larger purchases with attractive pricing on bigger bundles.

• Increase AOV with Minimum Item Amounts: For example, "Pick 2 or More - Get 10% Off" deal, allowing customers to select any two or more products and receive a discount, promoting customization and increased sales.

How Does This Benefit You?

• Enhanced Customer Experience: Customers can easily find and subscribe to the consumable products they love without navigating through unrelated items, improving their overall shopping experience.

• Strengthened Customer Relationships: By offering more choices that align with customer tastes, dietary restrictions, or lifestyle preferences, you build stronger relationships and increase the likelihood of repeat business—a key factor in the success of CPG and DTC brands.

• Valuable Insights: More bundle options provide data on customer preferences, helping you make informed decisions about product development and marketing strategies.

Getting Started:

• For Brands Already Using Ongoing: No action is required on your part—this update has rolled out automatically. You can now offer and manage multiple bundles effortlessly, unlocking new possibilities for your subscription offerings.

• For Brands Who Want to Use Ongoing: We're here to help you make the most of this new feature! Contact our Ongoing Support team to learn how multiple bundles can elevate your sales and customer satisfaction. We'll guide you through setting it up and share best practices tailored to your CPG or DTC business.

We believe this enhancement will provide you with greater flexibility and convenience in managing your subscriptions. It's all about giving you the tools to customize your bundles to better meet your customers' needs and stand out in the market.

We're excited to see how you'll leverage multiple consumable bundles to grow your business!

You can now see the activity history of any subscription. The historical activity feed shows status changes and cancellation reasons for each subscription.

The historical activity also shows whether a status change was performed by the brand, the subscriber, or automatically by Ongoing.

This helps you to get more info about why a subscription may or may not be active on a case by case basis.

Previously, cancellation reasons were only available at a broad level and this new feature will help you understand bahavior at a more granular level

This week, we're excited to share some significant upgrades to our Ongoing™️ Product Bundling a cornerstone for Shopify merchants looking to enhance their subscription offerings.

Our recent improvements focus on elevating the customer experience and boosting conversion rates, ensuring that our Shopify merchants can offer even more value to their subscribers.

And last but not least, our latest improvements reflect our "mobile first" approach - making shopping on a phone a breeze for your customers and capturing more payments for you.

What's New in Ongoing™️ Product Bundling?

1. Enhanced Mobile Shopping Experience: Understanding the importance of mobile commerce, we've revamped the mobile interface. This ensures a seamless and intuitive shopping experience, crucial for capturing the growing segment of mobile shoppers. The bundler sizes down to all tablet sizes and phone sizes, so it works beautifully on all mobile devices.

2. Clearer Product Quantity Tracking: Customers can now easily see how many of each item they've selected. This clarity enhances user experience, reducing confusion and cart abandonment. Displaying the quantity in a little bubble allows the customer to know exactly how many of an individual item they have in their cart.

3. Optimized Progress Bar: We've moved the progress bar to the bottom of the screen, making it more accessible and intuitive. This small change makes a big difference in guiding customers through their shopping journey.

4. Universal Screen Compatibility: Our design now automatically adjusts to fit any screen type, ensuring a consistent and beautiful experience across all devices.

5. Endless Scrolling Feature: This addition allows customers to explore more products without the interruption of manual page changes, enhancing the exploratory aspect of shopping.

6. Auto-Load More Products: As customers scroll, more products will load automatically. This feature encourages deeper engagement and exploration of your product range. Seeing more products for a customer could make the difference of them seeing something they like and adding it to the cart.

7. Optimized Desktop Design: Our revamped desktop interface ensures a perfect fit on any screen size, eliminating the need for zooming in and out. It displays product images in stunning detail, while also allowing a quick-glance view of multiple products, encouraging users to scroll and explore more.

The Benefits: Boosting Conversion and Value

These updates aren't just cosmetic; they're strategic enhancements designed to impact your bottom line positively.

• Increased Conversion Rates: With a more intuitive and user-friendly design, especially on mobile, we're already seeing a boost in conversion rates. A smoother journey from browsing to buying means more successful checkouts.

• Higher Average Order Value: The Ongoing™️ Product Bundling feature lets customers mix and match products while enjoying a flat discount and choosing their delivery frequency. This flexibility encourages them to add more to their boxes, thereby increasing the average order value.

• Enhanced Customer Experience: From endless scrolling to improved visibility of selected items, each update is geared towards making shopping enjoyable and hassle-free. Happy customers are more likely to become repeat customers.

• Enhanced Shopping Experience & Increased Engagement: The new desktop design not only showcases products in their best light but also improves the overall shopping experience. By displaying products clearly and attractively, customers can appreciate the details without any hassle, leading to increased engagement. This thoughtful layout encourages more prolonged browsing, which can translate into higher sales and customer satisfaction.

Ongoing™️ Product Bundles for Shopify

Embark on a seamless journey to elevate your Shopify store with Ongoing, your gateway to offering enticing product bundles.

Installation is a breeze: simply visit the Shopify App Store, search Ongoing Subscriptions and with a few clicks, integrate it into your store.

Instantly unlock the power of product bundling, designed to enhance customer experience and boost your sales.

What’s more? We're offering a 30-day free trial, totally on us, with no strings attached.

Experience the full suite of features, including our newly enhanced Build-a-Box, without any commitment.

Ready to transform your store’s subscription service? Click here to start your free trial now and join the community of thriving Shopify merchants leveraging Ongoing for success.

Wrapping It Up

At Ongoing Subscriptions, we believe in evolving continuously to meet the needs of both our Shopify partners and their customers.

These latest improvements to the Ongoing™️ Product Bundling feature are just another step in our journey to provide the best subscription experience on Shopify.

Stay tuned for more updates, and as always, happy selling!