Migration From Recharge

After switching from Bold to OngoingAI, Taste Republic saw a significant increase in their subscription program's efficiency and growth, thanks to OngoingAI’s powerful bundle and subscription management features.

Key Metrics:

• 247% increase in total sales since migrating to Ongoing.AI

• 26% higher conversion rates in last 30 days

• 20% increase in Returning Customers in last 30 days

• 328% more total Orders since migrating from Bold

• 319% increase in Customers Over Time since migrating to Ongoing.AI

• 384% Fulfilled orders over time since migrating to Ongoing.AI

“Our move to Ongoing has enabled Taste Republic to drive subscription sales which are always preferred as (1) they provide recurring revenue, (2) don’t require acquisition dollars, (3) are a direct indicator of consumer loyalty and passion for our brand, and (4) provide us with a list of consumers to which we can reach out to for potential consumer feedback knowing that they will be the most informed about our items.”

— Andrew Allcock, Head of DTC @ Taste Republic Team

Before switching to OngoingAI, Taste Republic was using Bold for subscription management. Although the Bold platform served as a functional entry point into subscriptions, Taste Republic quickly realized they needed more customization and bundling flexibility to meet their customers' demands. As their subscriber base grew, so did their need for a more agile solution that could provide:

• Custom Bundles

  Taste Republic wanted to give customers the freedom to build personalized gluten-free pasta bundles that suited their preferences.

• Flexible Subscription Frequencies

  With different customer consumption patterns, the company needed more varied delivery options, especially longer intervals for customers who didn't need monthly deliveries.

• User-Friendly Subscriber Portal

  Taste Republic sought an intuitive design with fast loading speeds to keep churn rates low and engagement high.

• Data-Driven Insights

  With a growing subscriber base, Taste Republic needed more detailed analytics to help them optimize their subscription offerings and plan growth strategies.

• Dedicated Account Manager

  Taste Republic wanted a subscription company that would assign a representative focused on their growth, providing tailored optimizations and suggestions to boost revenue.

• Inventory Controls

  Taste Republic offers a wide range of pasta products, including family-size and regular-sized packages, with various flavors and types—both vegan and dairy options. Controlling inventory for subscriptions was crucial for fulfillment success with their third-party logistics provider (3PL) and overall customer satisfaction.

These challenges prompted the team to explore alternatives that would provide a smoother, more flexible subscription experience for their customers.

Taste Republic chose OngoingAI for its robust subscription management capabilities and intelligent AI-driven solutions. OngoingAI stood out for several key reasons:

1. Customizable Bundles

   OngoingAI’s customizable bundle feature was a game-changer for Taste Republic, allowing customers to create personalized orders tailored to their needs. This flexibility was crucial for a brand with diverse product offerings and customers with varied preferences.

2. Advanced Subscription Flexibility

   OngoingAI provided Taste Republic with the ability to offer subscriptions at various delivery frequencies—monthly, every three months, or even four months—based on customer consumption habits. The 3-month delivery option proved to be particularly successful, with a higher retention rate than the monthly option.

3. Reduced Customer Service Tickets

   The new subscriber portal, featuring a password-free login experience, allowed customers to easily manage their subscriptions without the hassle of remembering credentials. This increased customer engagement and reduced churn while also lowering the amount of emails received.

4. AI-Powered Insights and Upsells

   OngoingAI introduced automated upsell emails, encouraging one-time buyers to subscribe in order to drive additional revenue. Taste Republic is participating in our early access program.

5. Feeling Supported by Team

   Dedicated Support and Insights: Through regular check-ins and meetings, OngoingAI's team provided actionable insights that helped Taste Republic better understand customer behavior. This included data on frequently reordered products and popular delivery frequencies, allowing the company to focus on successful strategies.

6. Improved Inventory Management

   When a product is out of stock, OngoingAI automatically prevents subscription orders from being created. For products not tracked for inventory, the platform follows Shopify's inventory rules for subscription orders. This system ensures that customers don't receive unwanted orders or experience mix-ups due to inventory issues.

Taste Republic was concerned about migrating from Bold to a new platform without disrupting their existing subscribers.

OngoingAI’s team ensured that the transition was seamless, with no disruption to customers or their orders.

“Taste Republic needed a solution that could help them scale subscriptions while maintaining an excellent customer experience. Ongoing’s advanced bundling, flexible subscription options, and subscriber portal gave them exactly what they needed. Their customers can customize their subscription order with the products they love, and they've seen a massive boost in retention since switching from Bold.” — Adriana @ Ongoing.AI

The migration process from Bold to OngoingAI was completed within a short timeframe, ensuring that Taste Republic’s existing subscribers did not experience any interruptions in their orders. The OngoingAI team worked closely with the Taste Republic operations and marketing teams to ensure a smooth transition.

The immediate results after the migration were impressive. In the first 60 days:

• Subscriber Growth

  Taste Republic saw a 25% increase in new subscribers, driven by the enhanced bundle options and subscription flexibility.

• Average Order Value

  The ability for customers to build larger, more personalized bundles led to a 12% increase in average order value (AOV), as customers opted for additional products in their subscriptions.

• Churn Reduction

  Thanks to OngoingAI's flexible delivery options, Taste Republic experienced a significant reduction in churn. Many customers chose longer intervals between orders, resulting in an 18% decrease in churn rate.

• Higher Retention Rates

  The 3-month delivery option quickly became a favorite among customers, leading to 3x higher retention rates compared to the previous monthly subscription model.

• Increased Engagement

  With a gamified bundle approach, customers are prompted to customize their subscription box with their preferred pasta flavors. This has led to higher engagement and increased subscription revenue.

One of the standout successes of the OngoingAI integration was the ability to expand Taste Republic’s subscription options.

Previously, the company had limited frequency choices, which led to a higher churn rate as customers struggled to keep up with monthly deliveries. With OngoingAI’s flexible delivery options, Taste Republic could now offer subscriptions every 3 or 4 months, aligning with customer preferences and reducing the likelihood of cancellations.

Retention Insights:

• 3-Month Subscriptions

Customers who subscribed to the 3-month plan showed the highest retention rates. These customers appreciated the flexibility of receiving their orders less frequently, which allowed them to stock up on their favorite products without feeling overwhelmed by frequent deliveries.

• 4-Month Subscriptions

For customers who preferred even less frequent deliveries, the 4-month option proved successful, particularly for families who bought in bulk. This option captured a new segment of subscribers who valued convenience and long-term planning.

The result was a significant improvement in overall customer satisfaction. As more customers tailored their subscription plans to suit their needs, retention improved, and the churn rate dropped.

“The flexibility to offer 3- and 4-month subscriptions has been a game-changer for Taste Republic. Customers love that they can stock up on their favorite gluten-free pastas without the pressure of monthly deliveries, and it’s really helped them reduce churn.” — Adriana Pope @Ongoing.AI

One of OngoingAI’s most powerful features is the ability to offer customizable bundles, which transformed the way Taste Republic engaged with their subscribers. Previously, customers were limited to selecting a fixed set of products for their subscription orders. However, with OngoingAI’s bundling feature, Taste Republic could offer greater personalization, allowing customers to mix and match their favorite gluten-free pastas into a single subscription order.

Customers loved the freedom to create their own bundles, choosing from various pasta options such as spaghetti, fettuccine, and ravioli. The introduction of bundles led to higher average order values, as customers were more likely to add additional products when given the opportunity to personalize their subscriptions.

• Bundle Customization:

  Customers could now build their own bundles from Taste Republic’s full product range. This flexibility catered to the diverse tastes and dietary needs of their customer base.

• Increased AOV:

  With the ability to create personalized bundles, the average order value increased as customers added more products to their subscriptions. Taste Republic saw a 12% increase in AOV within the first two months of implementing the bundling feature.

• Customer Satisfaction:

  The feedback from customers was overwhelmingly positive. Subscribers appreciated the freedom to choose exactly what they wanted in their orders, which made the subscription process feel more personal and tailored to their needs.

• Product Bundling:

  Taste Republic encourages customers to bundle their favorite pastas by purchasing two or more 6-packs in a subscription. What might have been a single 6-pack purchase becomes a 12-pack, perfect for lasting 2-4 months. Plus, subscribers enjoy a 10% discount when bundling, which keeps them happy and stocked up for longer. It's a win-win—bigger bundles mean better savings, and customers love the convenience!

• Free Shipping on Subscriptions:

  Taste Republic chose to offer free shipping on subscriptions of two or more 6-packs, making it even more enticing for customers to subscribe and buy in bulk. While Taste Republic opted for free shipping, Ongoing’s platform allows brands to customize their shipping rates based on their needs—whether it’s free, flat rate, or another option. This flexibility empowers brands to design their subscription offering in a way that best suits their business and customer preferences.

“Their subscribers love the ability to mix and match products. Ongoing’s bundling feature has really enhanced their customer experience, leading to bigger orders and happier customers.” — Adriana Pope @ Ongoing.AI

OngoingAI introduced another key feature: AI-powered upsell emails. These smart suggestions target customers who've made a one-time purchase but haven't yet subscribed. Using data from past purchases, OngoingAI's algorithms send personalized recommendations to customers, encouraging them to sign up for repeat deliveries. This clever approach drives subscriber growth and turns occasional buyers into loyal subscribers.

While still in the testing phase, early results have been encouraging. The AI-powered upsells are showing potential for significant growth by personalizing the timing and content of the emails to align with each customer’s preferences.

Taste Republic has provided invaluable feedback on improving this feature's performance. OngoingAI actively involves their partner brands in the product development process, allowing them to see their suggestions implemented in the final product.

"The AI-powered upsell emails really shows how OngoingAI is enhancing Shopify subscriptions to become future-proof. — Adriana Pope @Ongoing.AI

OngoingAI not only helped Taste Republic grow its subscription base but also significantly improved the efficiency of its day-to-day operations. The platform's automation and AI-driven features took a lot of the manual workload off Taste Republic's team, allowing them to focus on other key areas of the business.

• Seamless Subscription Management:

  OngoingAI automated the recurring billing and fulfillment processes, reducing the need for manual intervention. This ensured that customers received their subscriptions on time, every time, without operational bottlenecks.

• Real-Time Data & Reporting:

  With OngoingAI’s advanced analytics and real-time reporting, Taste Republic gained valuable insights into customer behavior, product performance, and subscription trends. This allowed them to make data-driven decisions quickly and adjust their offerings to meet customer demand.

• Inventory Management:

  OngoingAI helped Taste Republic better manage its inventory by integrating with their systems to ensure that stock levels were properly tracked. This allowed the team to predict demand and avoid stockouts or overproduction, especially for their subscription products.

• Scalable Growth:

  As Taste Republic’s subscription business grew, OngoingAI’s platform scaled seamlessly, handling the increased volume of orders without adding complexity. This allowed the company to expand its reach without overburdening its internal teams.

“OngoingAI’s platform has completely transformed how Taste Republic manage subscriptions. It’s streamlined their operations, reduced manual work, and allowed them to scale without any growing pains. The real-time insights and seamless automations have been a game-changer for their business.” — Adriana Pope @ Ongoing.AI

Recently, OngoingAI partnered with Taste Republic for a 30-Day Growth Program, where we provided a tailored plan of optimizations to help drive more revenue.

The results were outstanding, with impressive growth across multiple metrics, proving the impact of strategic changes to their ecommerce and subscription management.

• 21% increase in online store sessions, driving more traffic to the Taste Republic website

• 26% increase in online store conversion rate, showing immediate improvements in turning visitors into buyers (a short-term gain compared to their overall 17% increase in conversion rates)

• 26% increase in sales through their online store, reflecting better traffic and conversion performance

• 22% increase in sales on their marketplace connect sales channel, boosting their presence on multiple platforms

• 29% total sales increase and 19% more total orders, showing notable growth in overall sales volume

• Top Product Growth:

  • 53% increase in sales for their Fresh Gluten-Free Four Cheese Tortelloni (6 pack)

  • 218% increase in sales for their Spinach and Cheese Ravioli Gluten-Free Fresh Pasta

• 21% more mobile users, indicating a better user experience on mobile

• 29% more direct traffic, reflecting stronger brand presence and customer loyalty

• 66% increase in fulfilled orders over time, showcasing improved operational efficiency

• 20% increase in returning customers, boosting retention alongside first-time buyers

This 30-day performance boost further underscores the impact of OngoingAI’s strategic recommendations and highlights the potential for continued growth.

The stats for this case study were recorded on Sept 19th 2024, with a comparison of the previous period of July 21st 2024 to August 19th 2024.

To drive new subscribers and increase customer lifetime value (CLTV), we launched a campaign focused on strategic discounting. The approach was simple yet highly effective: we increased Taste Republic’s regular subscription discount to 10% and introduced a limited-time offer of 20% off the first subscription order—10% off the first order and the ongoing 10% discount on all subsequent orders. The results were remarkable.

In just 48 hours, the campaign began delivering impressive results:

• A significant increase in subscription orders, all recurring and bundled, with a 106.83% increase in average order value (AOV) from $75.36 to $155.89.

• The new 3-month subscription frequency was particularly successful, with every new subscriber choosing this option, boosting retention.

The campaign also attracted both new and returning customers:

• A 50% increase in new customer subscriptions from individuals with no previous order history.

• A 50% rise in returning customer subscriptions, increasing recurring revenue and lowering customer acquisition costs (CAC).

The impact on CLTV was equally impressive:

• The old CLTV for a one-time purchase was $75.37.

• With the new quarterly subscription at an AOV of $155.89, the new CLTV reached $623.56, reflecting a 727.33% increase.

• This campaign not only drove immediate revenue but also laid the groundwork for long-term customer engagement, higher retention rates, and a more sustainable subscription model.

The stats for this case study were recorded on Sept 19th 2024, with a comparison of the previous period of July 21st - August 19th 2024.

Taste Republic is part of a bigger company called Tribe 9 Foods. Both companies care about being good for people and the environment. Tribe 9 Foods is what's called a "B Corporation." This means they've been checked and approved for doing business in ways that are responsible and open. They focus on:

• Helping people and communities

• Taking care of the environment

• Being honest about how they work

• Making sure they're doing a good job in all these areas

By being part of Tribe 9 Foods, Taste Republic shows it also cares about these important things.

Taste Republic doesn't just make gluten-free pasta. They also want to make the world better. They do this by running their business in ways that are good for people and the environment. This matches their bigger goal of making positive changes through both their products and how they do business.

Looking ahead, Taste Republic plans to stay at the forefront of the gluten-free pasta market. They want to grow their business in ways that are good for the environment and meet customer needs. With OngoingAI's help, Taste Republic is in a great position to expand their online sales. At the same time, they're committed to being environmentally responsible and socially conscious.

Taste Republic’s transition from Bold to OngoingAI has been a resounding success. By leveraging OngoingAI’s flexible subscription options, customizable bundles, and powerful AI-driven insights, Taste Republic was able to grow its subscription base, increase customer satisfaction, and improve operational efficiency.

The partnership between Taste Republic and OngoingAI is a prime example of how innovative subscription management can drive growth, reduce churn, and create a more personalized shopping experience for customers. As Taste Republic continues to expand its gluten-free pasta offerings, OngoingAI will remain a critical partner in supporting their long-term growth and success.