Migration From Recharge

Nutravita began with a simple yet powerful goal: to improve lives through better nutrition.

Founded by a family passionate about health and wellness, they were inspired by the belief that everyone should have access to high-quality supplements. From the beginning, they were determined to create products they could trust for their own loved ones, using only the best natural ingredients.

As they explored the health supplement market, they noticed a lack of transparency. Labels were often confusing, and the origins of ingredients were unclear. Nutravita set out to change that by sourcing only the finest ingredients, backed by scientific research. Their mission was to produce supplements that were not only effective but also free from unnecessary additives.

Nutravita's dedication quickly resonated with customers seeking reliable, natural products. Each product is crafted with care, ensuring top quality. As Nutravita expanded, their core values remained strong. They continue to operate with integrity and transparency, just as they did from the start.

Today, Nutravita is a trusted name in the UK, helping people lead healthier lives through clean, effective supplements.

We spoke to Nutravita’s team to learn how their recent migration from Recharge to Ongoing has significantly boosted subscription sales, enhanced customer retention, and optimized their conversion rates.

• Subscription Widget: Nutravita required a subscription widget with enhanced flexibility and user-friendly design to better meet their evolving business needs and customer expectations.

• Managing Product Listings: Nutravita sought to streamline the management of product listings, including consolidating duplicate products to reduce complexity in their subscription management.

• Customer Experience: Nutravita aimed to further improve the ease of use, speed, and flexibility of their subscriber portal to align with their growing customer base and expectations.

• Marketing Attribution: Nutravita sought to implement additional marketing attribution tools, such as UTM campaign analysis and ROI tracking, to better align with their marketing objectives.

• Checkout: Nutravita was looking for a more optimized checkout process, including faster load times and a wider range of payment options, which Ongoing helped provide.

• Product Cleanup: OngoingAI assisted Nutravita in organizing subscription plans, addressing duplicate products, and improving product management, which streamlined internal workflows.

• Subscriber Portal Redesign: A new, passwordless subscriber portal was introduced, allowing customers to easily manage their subscriptions. This included the ability to add products to their existing subscriptions, reactivate paused subscriptions, and manage other preferences with ease.

• UTM Tracking Integration: UTM parameters were enabled in the checkout process, allowing Nutravita to track the effectiveness of their advertising campaigns through to the final sale. This integration provided better insights into their ad performance while streamlining the overall checkout experience. By optimizing the checkout flow with faster load times and simplified payment options, Nutravita ensured a quick, hassle-free purchase process. This dual focus on marketing attribution and checkout efficiency helped Nutravita drive higher conversion rates and maximize their marketing efforts.

• Checkout Enhancements: The checkout process was optimized for speed and efficiency, including the integration of multiple payment providers, reducing friction, and improving the overall user experience.

• Subscription Widget Optimization: The subscription widget on Nutravita's product pages was revamped to provide a smoother, more intuitive experience. This included making it easier for customers to choose their subscription options and proceed to checkout quickly.

• Improved Subscription Management: The optimized subscription widget and streamlined checkout process led to an increase in subscription conversions. With Ongoing, customers found it easy to subscribe and manage their orders via the passwordless subscriber portal.

• Enhanced Customer Experience: The new subscriber portal, with its passwordless design, saw higher engagement rates, as customers could effortlessly manage their subscriptions, leading to improved customer satisfaction and retention.

• Streamlined Operations: Ongoing’s platform enabled streamlined backend management, improving subscription management processes and providing greater clarity for the head of DTC.

• Marketing Effectiveness: With UTM tracking natively available on the checkout, Nutravita could easily attribute sales to specific marketing campaigns, allowing for more targeted and effective advertising efforts.

• 51% Increase in Subscription Sales Channel: Emphasize the significant growth in revenue from subscriptions, highlighting that Nutravita saw a 51% increase in their subscription sales channel over the past 30 days.

• 14% Revenue Growth: Nutravita’s total gross sales grew by 14% during this period, with OngoingAI contributing substantially to this growth.

• Conversion Rate Optimization: Nutravita’s online store conversion rate improved by 7%, showcasing the impact of optimized subscription offers.

• Customer Retention: The returning customer rate increased to 55.87%, a 4% improvement, indicating stronger customer loyalty driven by the subscription model.

• Average Order Value (AOV): AOV increased by 3%, reflecting the impact of upselling higher-value subscription products via the Customer Portal.

• 12% Order Boost: Significant increase in the number of orders created for the store.

At OngoingAI, we understand that delivering a seamless and efficient subscription experience is crucial for growing businesses.

Nutravita, a leading UK-based supplement company, came to us with a clear mission: to elevate their subscription services, enhance customer retention, and optimize their checkout process.

Nutravita’s commitment to providing high-quality, natural supplements aligns perfectly with our goal of helping businesses scale through better subscription management.

As Nutravita’s business grew, they required additional features and capabilities to meet evolving customer expectations and ensure a seamless experience.

As Nutravita continued to grow, they sought a subscription management platform that offered greater flexibility, an optimized checkout experience, and advanced marketing tools. Nutravita recognized the need for a subscription management system that could evolve alongside their growing customer base and internal processes.

The Solution: Partnering with OngoingAI

Our team at OngoingAI worked closely with Nutravita to ensure a smooth and efficient migration. We focused on several key areas to enhance their subscription services:

• Boosting Subscription Sales:

  Within just 30 days of the migration, Nutravita saw a remarkable 51% increase in their subscription sales channel with sales. By optimizing the subscription widget and checkout process, we made it easier for customers to complete their purchases, leading to higher conversion rates.

• Optimizing the Checkout Experience:

  OngoingAI provided a streamlined and optimized experience, featuring fast load times, multiple payment options, and integrated UTM tracking. These improvements allowed Nutravita to better understand the effectiveness of their marketing campaigns and drive more successful conversions.

• Enhancing Customer Retention:

  One of Nutravita’s top priorities was to improve the customer portal experience. Our passwordless subscriber portal offered a modern, intuitive interface that made it simple for customers to manage their subscriptions. Whether adding products, reactivating paused subscriptions, or adjusting their preferences, Nutravita’s customers now enjoy a seamless and satisfying experience, contributing to higher retention rates.

• Streamlining Operations:

  Nutravita aimed to optimize the management of their subscription products. OngoingAI supported this effort by enhancing the organization of their backend operations, ensuring subscriptions were properly aligned with the main products. These improvements made backend processes more efficient and contributed to a smoother workflow for Nutravita’s team.

How Nutravita Scaled Subscription Sales with OngoingAI

Nutravita’s mission has always been centered around one goal: to provide high-quality supplements that support and enhance the health of their customers. They believe that everyone deserves access to premium nutrition, and they’re dedicated to creating products that people can trust.

Nutravita’s commitment to quality is reflected across every part of their business:

• Their product development team meticulously selects the best natural ingredients.

• Their marketing team educates customers on the benefits of clean, effective supplements.

• Their customer service team goes above and beyond to ensure customer satisfaction.

• Their operations team ensures that every product is delivered with care.

However, as their business grew, they realized that their subscription management system needed to evolve to meet the demands of their expanding customer base.

As Nutravita's business expanded, they sought a subscription management solution with additional features to continue delivering a seamless customer experience

That’s when they decided to partner with OngoingAI to take their subscription services to the next level.

Finding the Right Partner to Elevate Subscription Management

Nutravita sought a subscription platform that aligned with their evolving needs and provided additional flexibility and features. OngoingAI offered a tailored solution that addressed their specific growth requirements. OngoingAI stood out with its robust subscription features and seamless native integration with Shopify Plus, making it the ideal partner for Nutravita.

Boosting Subscription Sales and Optimizing Checkout

One of Nutravita’s primary goals was to significantly boost subscription sales while optimizing the checkout process. Following their migration to OngoingAI, Nutravita optimized their subscription sales channel, leading to a 51% increase in their subscription sales channel within 30 days. Nutravita aimed to optimize and streamline their checkout process to further improve customer satisfaction and conversion rates. Faster load times, multiple payment options, and the integration of UTM tracking allowed them to improve conversion rates and better track the success of their marketing campaigns.

Enhancing Customer Retention with a New Subscriber Portal

Another area Nutravita wanted to improve was their customer portal experience. OngoingAI offered a modern, passwordless subscriber portal that made it easy for customers to manage their subscriptions. With OngoingAI’s passwordless customer portal, Nutravita's customers no longer have to register for an account or deal with the hassle of passwords. The portal just magically works immediately out of the box, providing a seamless, user-friendly experience. Whether they wanted to add products, reactivate paused subscriptions, or adjust their preferences, the new portal provided a seamless and satisfying experience. This improvement has played a key role in enhancing customer retention.

Addressing Operational Challenges and Streamlining Processes

Nutravita identified an opportunity to enhance their subscription management process by streamlining operations related to product listings. After migrating to OngoingAI, they successfully implemented improvements that increased operational efficiency and reduced complexity.

A Partnership Built on Growth and Customer Satisfaction

Nutravita is dedicated to delivering the highest quality supplements and ensuring an exceptional customer experience. By partnering with OngoingAI, Nutravita can stay focused on their core mission—creating products that people love—while OngoingAI expertly manages the complexities of their subscription services. Our continuous support and innovative solutions have played a key role in Nutravita’s growth, helping them maintain their position as a trusted name in the UK supplements industry. With OngoingAI handling subscription management, Nutravita can confidently scale their operations and continue providing the premium products their customers rely on.

Profound Growth and Success Post-Migration to OngoingAI

In just a short period since migrating to OngoingAI, Nutravita has experienced a profound impact. Their subscription sales have soared, customer satisfaction has improved, and operational efficiency has increased significantly.

We’re thrilled to continue this partnership, helping Nutravita reach even more customers and support healthier, fuller lives through their exceptional products.

Boosting Sales by 14% in 30 Days with OngoingAI

Nutravita has always been committed to delivering high-quality supplements, but managing the complexities of a growing subscription base presented significant challenges.

When Nutravita partnered with OngoingAI, they saw immediate improvements in their operations and subscription management. Within just 30 days, Nutravita achieved a 14% increase in sales, a testament to the effectiveness of the collaboration.

The migration to OngoingAI allowed Nutravita to streamline their processes, significantly reducing the workload on their internal teams. This efficiency enabled Nutravita to shift focus toward product innovation and enhancing customer engagement, knowing that OngoingAI was handling the complexities of their subscription services.

Managing thousands of recurring orders, ensuring a seamless checkout experience, and optimizing customer retention strategies became much more manageable with OngoingAI’s real-time data and actionable insights. Nutravita could trust the accuracy and reliability of the data, which was crucial for overcoming challenges and driving growth.

OngoingAI played a key role in enhancing the subscription funnel, optimizing the checkout process, and providing strategic guidance on customer retention.

Their support and expertise have been instrumental in Nutravita’s ability to scale efficiently while maintaining a strong focus on quality and customer satisfaction.

Partnering with Nutravita to Drive Growth and Innovation

When Nutravita decided to migrate from Recharge, they were looking for a partner that aligned with their values and growth ambitions. The complexities of subscription management required a solution that could not only meet their current needs but also evolve alongside their brand.

At OngoingAI, we’ve had the privilege of working closely with Nutravita to ensure that their needs are met every step of the way. We’ve proactively sought their feedback by asking, “How can we improve Ongoing?” which has been instrumental in shaping our product roadmap.

As a result, we’ve been able to launch new features specifically tailored to their business, like our advanced Dunning Management report that provides daily insights into success vs. decline rates—an essential tool for their operations.

Our collaboration with Nutravita doesn’t stop there. We’ve worked hand-in-hand with their Head of DTC, to coordinate upcoming enhancements to Ongoing for increasing the adoption rate of subscribers, ensuring that our platform supports their growth strategies.

This partnership approach has allowed us to build a subscription solution that truly meets the needs of Shopify Plus brands like Nutravita.

What’s Next for Nutravita

At OngoingAI, we're thrilled to collaborate with Nutravita in testing our AI Recommendations feature. This innovative tool automatically follows up with customers after a one-time purchase, encouraging subscriptions and enhancing the post-purchase experience. By integrating this feature with their ESP service, Nutravita is not only streamlining their marketing efforts but also creating personalized touchpoints that truly resonate with their customers.

Nutravita’s future is all about enhancing flexibility and personalization in subscriptions. They recognize that supplements need to be tailored to each individual’s unique needs, and that’s where our data-driven approach comes in.

By leveraging insights and analytics, Nutravita is able to navigate forward, increasing sales while continually improving customer satisfaction. Their commitment to innovation is evident in their latest products, like the Collagen Sachets with Biotin or their new Super Greens Powder Complex.

Beyond improving their product offerings, Nutravita is also dedicated to making a difference in the communities they serve. Nutravita partners with Ecologi to preserve over 186,000 hectares of Brazil's rainforests and provide 100 MW of affordable energy in India, demonstrating their commitment to addressing global environmental challenges.

The Results: A Partnership Built on Growth and Success

The results of Nutravita’s migration to OngoingAI have been nothing short of transformative.

In addition to the 14% boost in sales in 30 days, Nutravita has seen significant improvements in customer satisfaction and operational efficiency.

By addressing key challenges and optimizing their subscription services, Nutravita is now better positioned to continue its growth and maintain its reputation as a trusted name in the UK supplement market.

At OngoingAI, we’re proud to partner with businesses like Nutravita, helping them achieve their goals through innovative subscription solutions. We look forward to continuing our partnership and supporting Nutravita’s mission to help people lead healthier, fuller lives.

The Future of OngoingAI & Nutraceutical Companies

As the eCommerce landscape continues to evolve, OngoingAI is poised to revolutionize the subscription management experience for nutraceutical companies.

Our commitment to innovation, personalization, and data-driven insights will empower brands like Nutravita to thrive in a competitive market.

By partnering with OngoingAI, nutraceutical companies can streamline operations, enhance customer satisfaction, and unlock new growth opportunities, positioning themselves for success in an increasingly competitive market.

Nutraceutical companies need to shift from merely surviving in a competitive market to thriving by embracing smarter, data-driven strategies that enhance customer loyalty and drive sustainable growth.

Join us to elevate your subscription offerings and meet the evolving needs of nutraceutical DTC brands on Shopify Plus.

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