Yotpo

Shopify product reviews app by Yotpo·Collect and display product reviews and ratings to showcase social proof and build trust.

Snapshot

4.80(4,403 reviews)#3of 385 inProduct reviews

Ongoing.AI tracks Yotpo daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesProduct reviewsSEO

Rating

4.80

4,403 reviews

Installs

1,840

as of Jul 2, 2026

Pricing

From $15/mo

freemium

Built for Shopify

No

Years live

14

launched Nov 15, 2011

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

-8

28-day Δ

-11

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

4,4154,4124,4094,4054,4025.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Yotpo lost 11 reviews over the last 28 days.

Category rank over time

Where Yotpo sits day-by-day in Product reviews.

Position across the Product reviews page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Product reviews leaderboard →

#20#25#30#34#39May 28May 31Jun 4Jun 8Jun 12Yotpo · #30Ali Reviews · #29Amazon Reviews by Appio · #31
Best position observed: #30. Yotpo climbed 2 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where Yotpo shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Yotpo ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #12 on "reviews".

#11#13#15#17#19May 28May 31Jun 4Jun 7Jun 11reviews
1 term, 12 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • reviews

    #16

    best #12

    −1 positions

Catalog position

Where Yotpo sits in the App Store.

Rank and percentile inside the Product reviews category — the competitive shape of the niche around this app.

Rank in Product reviews

#3

of 385 active apps

Review count percentile

99th

vs category siblings

Rating percentile

61th

vs category siblings

Years on App Store

14

since 2011

Listing change cadence

What Yotpo has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19description: Yotpo product reviews and rating… → Yotpo product reviews and rating…pricing_tiers: Free (+2 more) → Free (+2 more)categories: Product reviews (+1 more) → Product reviews (+1 more)shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Install footprint

Shopify stores observed using Yotpo

A recent sample of storefronts where Ongoing.AI detected public Yotpo: Product Reviews App signals. Counts and examples update as our daily Shopify ecosystem crawl refreshes.

Observed stores

1,840

Sample shown

25

of the full dataset

Latest observation

Jul 2, 2026

Detection basis

Public storefront

See methodology

Recent observed stores

25 of Yotpo’s detected sample

StoreLast observed
store.staging.moma.org
Jun 23, 2026
shop-gl-eur.iqair.com
Jun 23, 2026
stevemadden.com
Jun 13, 2026
toms.com
Jun 4, 2026
ca.mavi.com
Jun 23, 2026
rothys.com
Jun 13, 2026
shop.fieldandstream.com
Jul 2, 2026
edikted.com
Jun 23, 2026
shop.ecb.co.uk
Jun 23, 2026
store.venus.com
Jun 23, 2026
dermalogica.com
Jun 12, 2026
goodr.com
Jun 23, 2026
grenade.com
Jun 24, 2026
loveshackfancy.com
Jun 23, 2026
francescas.com
Jun 3, 2026
tools4trade.co.uk
Jun 4, 2026
pinkcherry.ca
Jun 4, 2026
meritbeauty.com
Jun 23, 2026
shop-stg.pioneer.jp
Jun 23, 2026
fahertybrand.com
Jul 2, 2026
justingredients.com
Jun 13, 2026
bohme.com
Jun 30, 2026
cacheckout.openfarmpet.com
Jun 23, 2026
safeandvaultstore.com
Jun 23, 2026
leftonfriday.com
Jun 23, 2026

Detections are based on public storefront evidence and may reflect installed, embedded, configured, or recently active app signals. This is a recent sample, not a complete customer list. See the methodology for what we observe + what we don’t.

Find more stores using Yotpo →

Reviews

What merchants are saying

4.80(4,403 reviews)
  • 95%positive4,266
  • 1%neutral29
  • 4%negative173

Popular mentions

  • customer support
  • data access
  • documentation
  • pricing
  • sales tactics
  • product concerns

Top themes

  1. customer support2
  2. data access1
  3. documentation1
  4. pricing1
  5. sales tactics1
  6. product concerns1

What merchants praise

“I am really happy with this app. Good value! The support team have been very helpful to help me customize the app. Thank you Doner, Rein, Rayne, Allen and James. You are so professional and patient. Unfortunately I got some problem with a domain change, but Simoun Francis S helped me in the best way possible and solved the problem.”
Stockholmsfoto · 5★

What merchants complain about

“Works fine until it doesn't. Won't send automatic reviews as it suppose to do and you will find out about it a few months after. Happened several times and their support is absolutely the worst. The first time they said "it was a bug and will not happen again" then, happens again!! You'll wait for hours on the chat, then they won't resolve it for days until you ask to speak with a manager. Paid $200 a month for a service that didn't work properly and now finally switching. Every "add on" costs more and it just doesn't worth it. There are new and cheaper solutions now out there, go with them.”
Waka Coffee · 1★

Plans

Yotpo pricing tiers.

Free

Free

  • Up to 50 Monthly Orders
  • Automatic Review Requests
  • Email Templates Library
  • Sentiment and Profanity Check
  • Display Reviews On-Site

Starter

$15/month

  • Pricing changes based on order volume
  • Collect Photos/Video
  • Google Rich Snippets
  • Google Shopping Ads
  • Reviews Carousel
  • Live Chat Support

Pro

$119/month

  • Pricing changes based on order volume
  • Google Seller Rating
  • Custom Questions
  • AI Reviews Summary
  • Smart Sorting
  • 24/7 Technical Support

Capabilities

What Yotpo can do.

The 32 capabilities Yotpo lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Product reviews

Display options

12
  • Photo reviews
  • Video reviews
  • Star ratings
  • Badges
  • Carousels
  • Media galleries
  • Grid layout
  • All reviews page
  • Review highlights
  • Review summaries
  • Filtering
  • Rich snippets

Ways to collect reviews

8
  • Email requests
  • Social media UGC
  • Promotions
  • Referrals
  • Import and export
  • Review migration
  • Review syndication
  • Automations

SEO

SEO tools

7
  • Lazy loading
  • Page indexing
  • Meta tags
  • Schemas
  • AI generation
  • Speed optimization
  • Automations

Monitoring performance

5
  • Reporting
  • Insights and tips
  • Analytics
  • Competitor analysis
  • Conversion tracking

FAQ

Yotpo — frequently asked questions.

What is Yotpo on Shopify?
Yotpo, officially listed on the Shopify App Store as Yotpo: Product Reviews App, is a Shopify app in the Product reviews category. Yotpo product reviews and ratings drive sales and help you better understand your customers. Collect more trustworthy reviews, photos, and videos, with in-mail review requests and AI-powered prompts. Reach more shoppers by displaying your reviews and ratings on social media and search engines, like Google. Own all of your reviews and easily moderate them. Access detailed analytics to boost conversions. Plus, connect Yotpo Reviews with Loyalty. It averages 4.80 out of 5 across 4,403 merchant reviews on the Shopify App Store.
How much does Yotpo cost?
Yotpo offers a free plan and 2 paid plans starting at $15/month and going up to $119/month. The free plan includes Up to 50 Monthly Orders, Automatic Review Requests, Email Templates Library, and Sentiment and Profanity Check. The paid plans unlock advanced features beyond what's available on the free tier.
Is Yotpo free?
Yes — Yotpo offers a free plan alongside paid options. The free plan includes Up to 50 Monthly Orders, Automatic Review Requests, and Email Templates Library. Paid plans start at $15/month for advanced features.
When was Yotpo launched?
Yotpo launched on November 15, 2011 — over 14 years on the Shopify App Store. In that time it has gathered 4,403 merchant reviews.
Is Yotpo Built for Shopify?
Yotpo does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Yotpo alternatives?
Merchants commonly compare Yotpo with Judge.me, Loox, Avada AI SEO Image Optimizer, and BOOSTER AI SEO OPTIMIZER. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Yotpo?
4% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, data access, and documentation — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Judge.me

Judge.me Product Reviews App

5.00★41,006

Known for: ease-of-use

Loox

Loox ‑ Product Reviews App

4.90★8,170

Known for: bug

Avada SEO Suite

Avada AI SEO Image Optimizer

4.90★4,462

Known for: refund-issues

Booster SEO

BOOSTER AI SEO OPTIMIZER

4.80★4,264

Known for: bug

Browse more inAll Product reviews apps All SEO apps

Common comparisons

Head-to-head pages.

Alternatives

Yotpo Alternatives

See all alternatives →

Judge.me Vs Yotpo

Read the comparison →

Yotpo Vs Stamped

Read the comparison →

Yotpo Vs Okendo

Read the comparison →

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Yotpo.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on Yotpo

Prefer the source? View Yotpo on the Shopify App Store ↗